Campaign SpotlightPress Release

Smart and Gigil light up the town for the FIBA World Cup by transforming the MOA globe into a giant basketball

MANILA, PHILIPPINES — The Philippines is a basketball nation, and the population lives and breathes the game. In order to hype the upcoming 2023 FIBA World Cup, the world’s biggest basketball games that will be held in the Philippines, SMART  the official partner of FIBA — decided to collaborate with indie agency GIGIL Philippines to mount the biggest basketball installation. 

The biggest round sculpture in the Philippines, the MOA Ball has been transformed into a giant basketball by adding an equally colossal ring and net around it. With the help of Up Rising Media Marketing Corporation, the 100-foot, 450-ton monument became a basketball fan’s spectacle. And the huge collaborative effort has made waves on social media.

Leading up to its launch, people were speculating about what was happening to the giant outdoor sculpture. 


And upon its unveiling, the Ball of Asia easily became viral…and Filipino fans loved it. 

To date, the installation has garnered 2.7M views, 554.7K engagements, and 27.2K shares. 

“Bringing to life GIGIL Philippines’ larger-than-life idea required teamwork and close collaboration among all stakeholders,” said Edward Martinez, SMART AVP, Brand Equity Management. “Everyone — from our top leadership and Internal Media team in Smart to FIBA — was truly committed to dressing up the town for the games like never before. Like the Gilas team’s battlecry, ‘PUSO’ talaga ang kinailangan.

“We would also like to give special thanks to our OOH vendor, Up Rising, for really rising to the challenge and finishing the MOA Ball in time for the games despite weeks of heavy rains. We feel very proud to be part of such a historic event for Filipinos. It all really goes beyond our love for basketball because ultimately, it is about bringing pride and recognition to our country,” said Martinez. 


Client: SMART 

Francis Flores (Head – Consumer Wireless Individual) 

Lloyd Manaloto (FVP – Corporate Brand) 

Edward Martinez (AVP – Corporate Brand) 

Lorenzo Torres (Brand Equity Manager) 

Mei Orcena (Media Manager) 

Kaye Evangelista (Media Junior Manager) 

Jane Angeles (AVP, Media Hub) 

Mon Samarista (Dept Head/VP, Marketing Services Operations) 

Jude Turcuato (FVP – Sports) 

Paolo Zulaybar (Creative Design Manager) 

Kristoffer Calubad (Creative Design Motion Artist) 

Agency: GIGIL Group 

Founding Partner: Herbert Hernandez 

Founding Partner: Badong Abesamis 

Managing Partner: Jake Yrastorza 

Group Account Director: Micco Balana 

Group Account Director: Bev Lubid 

Associate Account Director: Adel Clemente 

Account Manager: Jus Patacsil 

Account Manager: Pata Delos Reyes 

Account Executive: Ralph Samson 

Creative Director: Dionie Tanada 

Creative Director: Jordan Constantino 

Associate Creative Director: Hope Reyes 

Associate Creative Director: Dana De Leon 

Associate Creative Director: Sajid Guerrero 

Associate Creative Director: JR Bumanglag 

Senior Copywriter: Greggy Gregorio 

Senior Copywriter: Samuel Mateo 

Senior Art Director: Ronchris Cosme 

Senior Art Director: Samantha Padua 

Senior Art Director: Seph Asentista 

Senior Art Director Ricia Deguito

Copywriter: Joaquin Diaz 

Art Director: Doms De Luna 

Art Director: Rain Landingin 

Art Director Joaquin Diaz 


Andre Abad (General Manager) Mark Ibardaloza (Senior OOH Manager) 


John Andes (CMO) 

Onet Diño (COO)

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button