REGIONAL – VIETNAM, MARCH 30, 2012: After years of running as a representative office, Cheil Vietnam Limited Company officially opened on March 26. A subsidiary of Korea-based Cheil Worldwide, Cheil Vietnam provides advertising services, including digital, events, public relations, exhibition and display production.
To capture the potential of the Vietnamese advertising market, Cheil Vietnam has turned itself into a limited company and introduced the spirit of “Tuhon”, which means “fighting to the end” in Korean.
“Cheil is the company with ‘ideas that move’. Our ideas move consumers emotionally, move brand metrics and move product. We deliver our services through the spirit of Tuhon, the Korean relentless drive to succeed. It’s also the shared attitude of all our people in all markets,” said Dion Lee, managing director of Cheil Vietnam. “It represents our determination to provide top-quality service to our clients.”
The opening ceremonies was also witness to Cheil Vietnam’s announcement of its joint venture with Mekong Marketing Communications Corporation, providing its current and potential customers with full marketing service, especially in digital marketing, which is an increasingly important advertising channel.
“We will work hard to introduce every new trend to Vietnamese advertising industry,” added Lee. One of Cheil Vietnam’s goals is to be one of the top three adverting agencies in the country within the next five years.
Cheil Vietnam has achieved success by winning big clients in various sectors, including Korean electronics brand Samsung.
