Campaign SpotlightPress Release

This spot by Bacon and TBWA for Stockholms Stadsmission gives us a holiday-inspired reality check

STOCKHOLM, SWEDEN — Perception is not reality. We all know this to be true, but it can be hard to remember at times. In the new film for non-profit Stockholms Stadsmission, we go from the social media shaped perception of a smiling teenager showing off her personal style, to the harsh reality of the same child living in exclusion and poverty.

The Swedish nonprofit works to better the life of all socially vulnerable citizens of Stockholm, a purpose only made more relevant by the holiday season. The film is a request for support, utilizing effective and realistic filmmaking by Emilie Thalund. The spot was produced by creative agencies Bacon and made with TBWA.



Director: Emilie Thalund
Production Company: Bacon
Executive Producers: Mette Jermiin & Samuel Cantor
Producer: Axel Herrlin
DOP: Viktor Skogqvist
2nd AD: Elin Ström
Production Coordinator: Juel Akervold
Focus Puller: Felix Svensson
DIT: Marcus Vasques
Gaffer: Mange Karlsson
Stills Photographer: Johan Wennerström
Sound Technician: Lars Jameson
Production Designer: Alexander Ehrnrooth
Props Asst.: Toivo Tolonen
Stylist: Rebecca Palmer
Hair & Makeup: Linda Liedberg
Production Asst.: Stella Nilsson
Post Producer: Louise Ryge
Editor: Jasmin Falk Jensen
Colorist: Kajsa Kiuttu / Tint
Sound Designer: Felicia Steen Holm / PonyTail
Online & VFX: Johan Wiman
Music Composer: Johan Carøe

Agency: TBWA
Agency Producer: Pernille Nylén Jansson
Creative: Elin Hjelte
Creative: Kalle Håkansson

Special thanks to:
Ljud & Bildmedia
Gula Ankan Catering

Partner with adobo Magazine

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