There is a dynamic between the players and the fans in which they fill each other with energy.
The bond between Argentine fans and players is truly unique. And this bond, which everyone admires and recognizes, is called symbiosis.
“The World Cup is one of those magical moments when millions of Argentines beat as one. With Leo Messi and Rodrigo De Paul as our Brand Ambassadors we want to tell a different story, from an authentic point of view that connects with the fans. A symbiosis that speaks as much to those on the field as to those cheering from the sidelines. Because the energy that drives the players also comes from every fan who stands by them, believes in them, and never stops cheering. At YPF, we want to celebrate that energy that unites us and makes us stronger when we’re all in this together,” said Agustina Pelfini, CMO of YPF.
“We often hear about Argentine players and fans, both recognized as the best in the world. But little is said about the symbiosis that exists between them,” added the team at Mercado McCann.
Advertiser: YPF
Campaign: Simbiosis
Country: Argentina
Agency: Mercado McCann
Managing Director: Guchi Coste
CCO: Nicolás Massimino
Executive Creative Director: Manuel Scher / Cristian Tarzi
Creative Direction: Santiago Albé, Camila Potap
Head of Art: Antonella Fossati
Art Director: Florencia Zubelza
Copywriter: Evelyn Sánchez
Group Account Director: Lula Concistre
Account Director: Connie Graziani
Account Assistant: Santiago Caamaño
Head of Production: Agustín Borgognoni
Producer: Carolina García Dias
Digital Director: Tico Molina
Digital Project Manager: Mariana Caraduje
Client: YPF
Agustina Pelfini, Axel Elías, Matías Kyska, María Zícari, Agostina Giménez y Alan Trajtenberg
Production Company: Virgen Films
Executive Producer: Diego Peskins
Director: Watta Fernández
Director 2nd Unit: Matías Scartasini
Producer: Juan Curcio
Line producer: Margarita Mugica
Head of Production: Jazmin Contreras
Director assistant: Pancho Schroeder
Photography Director: Manuel Bullrich
Photography Director 2nd Unit: Juan Maglione
Art Director: Mauro Doporto
Costume design: Mercedes Gallego
Make up: Fabiana Molina
Vfx & Online: Pickle
Color: Daniel Carrizo
Sound: Cinestecia
Music: PapaMusic
Editor: Félix Soifer
Postproduction Coordinator: Juliana Sánchez
