Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Balter launches pub only book made entirely from beer coasters
AUSTRALIA – Three-time world surfing champion Mick Fanning and Balter Brewing Company have bypassed traditional bookstores to launch “Beers do come…
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Bruce Mau Design unveils a bold new identity for the McMichael Canadian Art Collection
CANADA – Multidisciplinary design studio Bruce Mau Design (BMD) has partnered with the McMichael Canadian Art Collection on a transformative…
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Tanqueray names Sarah Jessica Parker as global ambassador in celebration of life’s defining “no”s
SÃO PAULO, BRAZIL – Tanqueray is proud to announce Sarah Jessica Parker as its global ambassador, kicking off a new…
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dentsu Singapore, Quantcast drive high intent growth for Standard Chartered
SINGAPORE – Amid Singapore’s complex financial services landscape, where tightening credit policies and market saturation constrain media performance, dentsu Singapore…
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Cutwater helps Hartz normalize dog diapers through humor and heart
USA – Nearly 3.1 million dogs are surrendered annually to animal shelters within the U.S. About 600,000 of those cases…
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Virgin Active pushes back against artificial wellness in new MONTOYA campaign
SYDNEY, AUSTRALIA – In a world of constant optimisation, comparison and algorithmic pressure, Virgin Active’s latest campaign encourages Australians to…
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Driving as defiance: Alpine A390 debuts in a techno-futuristic world
PARIS, FRANCE – To celebrate the arrival of the A390, the brand’s first 100% electric sports fastback, Alpine and Maison BETC Paris…
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More than entertainment and safety: BBDO Guerrero’s viral PAL safety video’s goal is to be absorbed
MANILA, PHILIPPINES – In a world of uncertainties, ensuring passengers pay attention to in-flight safety videos is a constant challenge.…
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Cebu Pacific marks 30 years with new brand film celebrating Filipino dreams
MANILA, PHILIPPINES – Cebu Pacific (CEB) opens 2026 with the release of its new brand film, “Si Cebie at Ako,” which…
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Jeep exposes the performance of adventure in wry new BETC Paris film
PARIS, FRANCE – Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a…
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Journey Beyond launches ‘Are You Ready to Journey Beyond?’ campaign via Town Square
MELBOURNE, AUSTRALIA – Journey Beyond, Australia’s leading experiential tourism group, has unveiled a new integrated campaign ‘Are you ready to Journey…
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Suntory BOSS Coffee declares itself the ‘Official Coffee of Summer’ in new campaign
SYDNEY, AUSTRALIA — Suntory BOSS Coffee and independent creative agency It’s Friday has launched a new summer campaign celebrating the many…
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“Make it real”: Capgemini shifts brand focus to pragmatic execution
PARIS, FRANCE – Over the past 5 years, Capgemini‘s brand building efforts have been driven by a single focus: positioning the…
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