Design: New brand identity for the Russian hat factory Cardinal & Margo

MOSCOW, RUSSIA — Suprematika Agency has updated the corporate identity of the Moscow hat factory Cardinal & Margo including its packaging design for hats.

The renewal of the corporate identity of the Moscow hat manufactory comes after 7 years. The new logo has become more confident, more mature, more modern, got a grotesque style and got rid of unnecessary serif elements. The symbol ampersand has become simpler and more compact, has moved away different forms and has become more expressive due to copyright. Now he has a direct dialogue, gives advice, talks in more detail about the composition and production of hats. The factory now has new patterns “goose foot” and “checkerboard”, based on a shape of the hat’s silhouette. As an additional graphics there are illustration with all types hats with historical and fashionable remarks.

“We again decided to contact Suprematika, because we received a lot of positive feedback on the results of the 2014 rebranding, in addition, the new corporate identity affected our profit, it increased by 35%. The work process gave only one pleasure – it was professional, easy and friendly,” comments Vladimir Dolgopolov, General Director of Cardinal & Margo.


“Working on the restyling of our own seven-year-old project, on the one hand, is very interesting, on the other, it’s scary. Оver the past years, visual culture has leaped strongly forward, so much in the project looked a bit archaic. And it was important for us to catch that very feeling that would save the best in the project, but make it relevant for the actual time,” comments Vladimir Lifanov, creative director of Suprematika.

The Cardinal & Margo factory was founded in 1989. The factory produces branded hats, promotional hats, and head jewelry. Hats are made for men and women from various materials: felt, straw, angora, velor and knitwear.

Suprematika agency was founded in 2009. He specializes in creating identity, graphics and websites. For 11 years, the agency has come up with more than a hundred projects and won almost all existing festival awards in the CIS and Europe, becoming the second branding agency in the rating of creativity of the Association of communication agencies of Russia. Visit the Suprematika agency portfolio at


Сreative group:

Vladimir Lifanov, Creative director

Irina Sakharova, Designer

Alena Shulga, Designer

Maria Kazakevich, Project manager

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