Design

Design: Nike showcases inclusive design with expanded maternity collection for mothers

MANILA, PHILIPPINES – Nike has opened a new chapter in the Nike (M) collection, its maternity line for women during all stages of pregnancy and beyond. First launched in 2020, the collection honors women, particularly mothers, as the ultimate endurance athletes.

An example of Nike’s inclusive design philosophy, Nike (M) was created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Throughout the design process, designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.

“Being a mother isn’t a one size fits all role, and we applied that mindset with our inclusive design approach while creating the Nike (M) collection,” said Carmen Zolman, Nike VP of innovation apparel design. “The more we listened to expecting mothers and postpartum mothers, the more we learned and reworked the capsule to fully support her relationship with sport and movement during such a transformative time in her life.”

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Giving birth is arguably one of the most life-changing events the human body can experience. Every mom’s journey and recovery is different. The timeline of motherhood often doesn’t stop at nine months either. In fact, for many women who have two or three children (on average), the journey of navigating motherhood from pre-pregnancy, pregnancy and postpartum can be up to 10 years.

Motherhood is also a new chapter for a woman’s relationship with her body and with sport, and it’s often difficult for pregnant and postpartum moms to find the support they need to find sport and keep moving. Nike (M) was designed and tested for mothers, by mothers, to give her the freedom to move however she wants throughout her entire pregnancy journey. Nike is committed to creating inclusive, stylish, and high-performing products to invite and keep more women in sport throughout all her life stages.

The Nike (M) collection is a five-piece essentials capsule consisting of the Nike Dri-FIT Swoosh (M) Bra, Nike Dri-FIT (M) Tank, Nike Dri-FIT (M) Pullover, Nike Dri-FIT One (M) Leggings, and Nike Dri-FIT One (M) Shorts.

Nike (M) collection launches on August 09 online and in retail stores across Manila in the Fall starting September 2022.

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