BARCELONA, SPAIN — Almost a year has gone by since the football legend, Diego Armando Maradona, passed away. He was a charismatic athlete who left an eternal legacy for the world. His incredible talent and his one-of-a-kind personality have been recognized everywhere.
Maradona was an absolute genius that reveled in the magic of football. No moment proves it more than the “Hand of God” – the legendary goal that made history at the 1986 World Cup in Mexico.
The “Hand of God” inspired an entire nation. A hand that is a true legend. A hand that signed millions of shirts and wrote thousands of dedications.
This hand continues inspiring us today, a year after his death, through his handwriting, and now, his own typography.
Panenka, specialized football magazine has published its latest issue entirely dedicated to Maradona, using his own typography to edit this special edition: from the Hand of God to the letter of God. A unique typography that has been reconstructed from thousands of signatures and dedications made by Maradona. A typography that is available at www.panenka.es/laletradeDios, for all those who want to pay tribute to the number “10”.
For Alex López, managing director at Panenka: “Maradona never stopped surprising the entire world and for this special tribute issue we had to do the same. The letter of God sums up that magic that Diego had and that is still alive.”
Nacho Oñate, Executive Creative Director of LOLA MullenLowe Barcelona, the agency behind the idea, says: “We wanted to do something really special for Maradona´s first anniversary. Something that will remain in the memory of all soccer fans and also encourages people to read Panenka.”
CREDITS
Client: PANENKA
Brand: PANENKA
Campaign: The handwriting of God
Client team:
Managing director: Alejandro López Vendrell
LOLA Mullenlowe Barcelona team:
Executive Creative Directors: Nacho Oñate y Néstor García
Creative Supervisor: Pablo Luna
Art Director: Pablo Luna
Copywriter: Marc Xifré
Managing Director: Yann Baudoin
Head of Planning: Gem Romero
Account Director: Esther Mestre
Head of Production: Luis Cristobal
Head of PR & Comms: Saskia van Liempt
