ESSEN, GERMANY – From 23 October 2020 to 3 January 2021, the exhibition “Winners Red Dot Award: Brands & Communication Design 2020” will showcase works from the field of communication design stemming from 30 countries. With exhibits ranging from adverts and posters to brand and corporate design as well as packaging, visitors to the exhibition can experience outstanding communication design in all of its nuances. All of the works shown in the exhibition have won a distinction in the Red Dot Award: Brands & Communication Design 2020.
A special feature of the exhibition is that it is not limited to one central location in the museum. Instead, visitors encounter the communication design works at different locations as they tour the museum. One of the exhibition’s focal points can be found on Level 1, including for example packaging design and the presentation of the Red Dot: Agency of the Year 2020.
Packaging design – first impressions count
This year, the communication design exhibition will also focus on the topic of packaging design. Packaging design plays an especially important role anywhere where lots of similar products are competing for consumers’ attention but cannot be experienced directly – for example in the fields of food or cosmetics. Packaging is a means of advertising and communicating at the same time. First and foremost, however, packaging has the function of protecting the product, ensuring that it can be transported, stacked and stored safely.
One of the winners of a Red Dot: Best of the Best for packaging design was Austrian vineyard Judith Beck for its wine bottles. The labels for the “Reben.Reden” line show filigree illustrations that double up as a barcode. These codes in turn guide you to audio files that tell the story of each individual wine.
Red Dot Design Museum – Opening hours and entrance fees
Tuesdays – Sundays & public holidays: 11 am to 6 pm (last admittance: 5 pm)
Mondays: closed (except on public holidays and during school holidays in North Rhine-Westphalia)
Entrance fee for special exhibitions: EUR 9 (reduced rate: EUR 4)
Children under the age of 12: free
Fridays: pay what you want
Note on the pandemic: There are currently special rules in place for visits to the museum. For example, face masks must be worn. For more information and up-to-date notices, see: www.red-dot-design-museum.org