Design: Reebok X Awake NY collab blends NYC street culture with London youth culture

NEW DELHI, INDIA — Reebok and NYC streetwear brand Awake NY launched their second collaborative collection on March 13, 2021. Exactly one year after their first collaboration, the brands joined forces once again to amplify two Reebok classic models, the Club-C and Classic Leather, with the iconic Awake NY flare.

Following the success of the SS20 Launch on the Workout and Pump Fury — Awake is proud to launch their take on the Icons Club C and Classic Leather for 2021. The Sandtrap and Chalk colored Club C ($120) and CL Leather ($120) feature snake accents and the Awake signature motif printed on the back heel, tongue label, and sock liner for an elevated feel.

The inspiration behind this second collab was intended to, “Design something that felt like New York heritage, but that also acknowledges London youth culture; the goal was to capture the synergy between both of the worlds and bringing them together through authentic product,” said Angelo Baque, Founder of Awake. And the selection of the Club C and Classic Leather silhouettes was routed in Baque’s memory of his late friend Gary Warnet — “I wish he could have been here for the design process, especially when looking at the Classic Leather, seeing the late 80s and 90s and the culmination of street culture and hip hop and New York’s love of the Club C.”


The Reebok X Awake collection is available now exclusively at .

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