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Brand & Business: Lazada launches “Start It Up, Laz It Up”, an easy three-step seller registration sign-up

MANILA, PHILIPPINES — Lazada, Southeast Asia’s leading eCommerce platform, unveiled Start It Up, Laz It Up, a refreshed easy three-step registration sign-up process for all aspiring entrepreneurs, social sellers, and existing brick-and-mortar business owners looking to launch an online business.

Over the first six months of 2021, Lazada saw new seller sign-ups increase over two times across Southeast Asia, compared to the year before. In addition, the first-ever bi-annual Digital Confidence Index released by Lazada in August 2021 found 70% of Southeast Asia’s online sellers are optimistic and confident about their future growth and prospects for the third quarter of 2021.

To encourage new and existing retail business owners to digitalize and join eCommerce, Start It Up, Laz It Up will reward one lucky recipient US$10,000 worth of prizes to help jumpstart their Lazada store in preparation of Lazada’s biggest mega shopping festival 11.11. To qualify, new sellers need to sign up and launch their Lazada marketplace stores in active selling mode during the period of 27 September (00:00 AM) to 30 October (11:59 PM).


The simplified seller account registration process now only requires interested merchants to:

  • Submit and enter registered local mobile number;
  • Enter a one-time six-digit code to verify the mobile number; and
  • Set a strong and unique password

In just three steps, registration can be completed in less than a minute at zero costs. Anyone interested in selling online can also use their existing Lazada buyer account to link to a seller account, during the set-up process.

Once set up as a Lazada seller, merchants can start selling products through the Lazada Seller Centre (LSC):

  • Add the address of the location where you will ship your products from;
  • Add a valid government-approved identification so that payments can be processed; and
  • Add a valid bank account information for ease of withdrawing earnings from the platform.

From there, merchants can effortlessly upload product listings with photos and descriptions that are available in multiple language translations with just a click of a button. In addition, merchants will gain exclusive access to the learning portal Lazada University that provides the requisite knowledge, tools, and insights to manage and scale their businesses and drive success.

Lazada University has an introductory step-by-step guide to welcome new users, a manageable Learning Management System (LMS) with a suite of diverse training materials for easy understanding especially by first-time sellers. Topics available range from advertising to budget management, as well as offline and livestreamed training sessions conducted by Lazada staff and peers from the seller community.

“In just the first six months of 2021, the number of Filipino sellers joining Lazada tripled – a striking testament to how eCommerce is a must-have for many local businesses in today’s digital era. At Lazada, we are committed to empowering Filipino SMEs with the tools and services that are key for their online growth ambitions. This journey starts from something as simple as making the first step and registering as an online seller. With the simple and seamless seller registration process, we hope more aspiring entrepreneurs from all walks of life will dream big and explore eCommerce with zero barriers. Lazada is here with you to build resiliency and preparedness in order to tap onto the massive online opportunity,” said Carlos Barrera, Chief Operating Officer of Lazada Philippines.

Learn more about becoming a Lazada seller, visit

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