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Digital: Pioneer Releases Next-Generation E-Commerce InsureShop for New Tech-Savy and Street Smart Filipinos

Pioneering Philippine insurer Pioneer has relaunched its retail e-commerce website InsureShop, anchored by its latest travel, medical, and motorcycle insurance products and designed for the always-connected Filipino.

“There’s no better time than the present to secure insurance for some
of the most relevant needs of the digital generation,” said Lorenzo Chan, Jr., Digital Transformation Head of the Pioneer group.

“That is why we have made InsureShop the easiest, most convenient way to get insured, especially in this age where more and more Filipinos are taking
to e-commerce for many for their needs,” said Chan.


Led by e-commerce and ride-hailing services that have enjoyed an annualized growth of 47 and 35 percent respectively, the Philippines’ Internet economy is expected to hit $7 billion worth of gross merchandise value (GMV) by the end of 2019, according to the latest e-Conomy SEA research of Google and Singaporean investment company, Temasek.

By bringing insurance to an accessible and easy-to-use e-commerce platform, Pioneer aims to make purchasing insurance as practical as buying new clothes, gadgets, and other necessities online.

“The relaunch of our new InsureShop is aligned with the digital transformation of the whole Pioneer group; at the heart of which is improving the insurance experience of our customers, allowing them to easily secure protection for the different needs & facets of their lives, especially given mobile and digital technologies that are readily available to them,” said Chan. 

Insured. Instantly.

Pioneer’s new online shop carries three banner products that insure individuals for their travel, health and motoring needs. The products – SafeTrip, MediCash, and RideSure – are now available for easy enrollment, simple purchase, and instant policy delivery all online via so that one can be insured anytime and anywhere as long as one has an internet connection.

SafeTrip is travel insurance, available 24/7 with five well-designed plans to suit different travel needs depending on destinations, distances, and durations one will be away.

MediCash, meanwhile, is medical cash assistance in case Dengue fever  or Leptospirosis strike, where policyholders get P10,000 cash assistance  to help with the medical bills, or simply to lighten the burden as the cash  may be used any which way the client wishes.

Finally, RideSure is a first-of-its-kind motorcycle insurance product in the Philippines featuring a control panel with sliders to allow one to customize  his motorcycle insurance coverage in the desired amounts for theft, damage, acts of nature, personal accident, and third-party damage and injury.

“Insureshop forms an initial part of our dream to revolutionize the insurance experience by building a customer-centric, retail e-commerce site where new digital consumers can select, customize and purchase insurance products
on-demand, online, 24/7,” said Chan. 

Gifting via InsureShop: peace of mind and protection for loved ones

This version release of InsureShop incorporates a “gifting” feature popular among many e-commerce sites, where people purchase music, books, TV shows and even movies and send these instantly to friends.

“We’d like to make it a worry-free Christmas for all. With InsureShop’s gifting feature for MediCash Dengue for example, one can avoid long lines and shop online for relevant & timely presents, such as insurance that provides peace of mind and protection for your loved ones, showing them you really care,” said Len Pozon, Pioneer Marketing Head.

“It’s also travel season, hence a most opportune time to remind loved ones about the great sense of having travel insurance. With Pioneer, one will have a SafeTrip, which is also available for gifting, similar to MediCash and Ride Sure.”

To purchase insurance for gifting, one need only go to Insureshop, complete a purchase, choose from a selection of gift cards and an e-mail will be sent to the recipient(s) with an easy-to-follow activation process. They only need to fill in a few simple details and their policies will be delivered straight to their email inboxes. It’s that simple!

About Pioneer Insurance

Founded in 1954, Pioneer is a leading commercial non-life and life insurance provider in the Philippines catering to the needs of a broad base of Filipinos. Pioneer’s market leadership is highlighted by its strong position across several insurance lines, including property, marine, motor, and aviation. It is also
the top provider of microinsurance and coverages for migrant workers and the
low-income sector in the country.

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