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Brand & Business: WPP acquires mobile technology provider NN4M

LONDON, UK — WPP today announces that Wunderman Thompson has acquired NN4M,  a leading mobile commerce partner for global brands. 

Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store  channels. 

The acquisition is in line with WPP’s accelerated growth strategy and focused M&A  approach to build on existing capabilities in growth areas such as marketing  technology and ecommerce. 

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Forming part of Wunderman Thompson Commerce, NN4M will strengthen the global  ecommerce consultancy’s multichannel offering. As a leader in digital solutions, NN4M  builds bespoke commerce applications for brands across multiple touchpoints,  including smartphone, tablet, apps and in-store experiences. 

Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and  regions. It works with some of the largest and most successful commerce brands,  including Selfridges & Co., Nestlé and River Island, to drive loyalty, increase customer engagement and grow revenue. 

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