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Brand & Business: Xsolla launches customizable checkout tool for Malaysian mobile developers

KUALA LUMPUR, MALAYSIA — Xsolla, a leading global video game commerce company, announced new solutions and feature releases during its quarterly release week. Its powerful flagship commerce offering, Pay Station, is focused on providing a simple and customizable checkout experience for its Malaysian mobile developers.

Malaysian game developers can now benefit from the Pay Station solution, which is trusted and used to process transactions in over 200 countries and accepts over 700 payment methods globally. As Malaysia is a major outsourcing player for the biggest international publishers, with a game market of $786 million, Xsolla is creating new features for its mobile-centric solutions to help Malaysian mobile game developers stay ahead of the continuously evolving industry and generate more sales for their mobile game business.

“Xsolla is committed to providing best-in-class services and support for Malaysian mobile game developers to help them reach more players in more geographies,” said Chris Hewish, Xsolla President.

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“As the mobile gaming industry evolves, we are staying ahead of the curve by offering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.”

Xsolla’s Pay Station introduces significant updates to core functionality and is the only cross-platform branded payment experience for the video game industry.

Xsolla Web Shop for Mobile Games

Xsolla’s popular mobile solution now provides more opportunities for mobile game developers to power up their marketing efforts and engage users directly by offering expanded bundles, personalized online store experiences, and unique promotions personalized to players worldwide.

As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages: expanded bundles, personalized storefronts, and personalized promotions.

Xsolla Multi-Platform Publishing

Xsolla Multi-Platform Publishing is an advanced set of features for mobile game developers to support mobile game delivery to PC and the web. With a custom, branded client app and a seamless one-click authentication tool, mobile game developers can reach new gamers at a lower acquisition cost while increasing player loyalty and LTV. By bringing their game to new platforms, developers can grow their revenue potential by monetizing their games in new geographies. With a larger set of payment options, developers are more likely to convert non-paying players into paying players in underserved markets.

Xsolla Accelerator

A new funding program, Xsolla Accelerator is now available for independent studios that seek games industry guidance and investment support early in their development cycle. Game developers can apply to educational programs led by industry mentors to help shape their game and content production and get the opportunity to receive a bridge fund of up to $100,000 to prepare them for the next stage of business valuations and investments. Accepted developers will also receive exclusive opportunities to connect with a global network of publishers and investors.

The ultimate goal of the Accelerator program is to help studios improve and move through the investment stages, starting from where they missed out on initial funding to where they can earn funding at the correct levels to build and launch a successful game.

Xsolla Payouts

Whether you are a game developer willing to process payouts to user-generated content creators, an esports platform rewarding its players, or a marketplace, this new solution streamlines mass payouts to hundreds or thousands of individuals. Xsolla Payouts optimizes operating efficiency by managing multiple contracts with users and content creators, holding tax interviews, facilitating tax reporting, and providing the most accurate account balance calculations.

In addition to processing payouts, Xsolla takes care of the onboarding process, compliance, KYC, and tax reporting, which reduces the accounting and integration effort of contracting payment gateways, KYC providers, and tax vendors.

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