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Digital: CEU, Smart partner up for exclusive online store, boosting e-learning

MANILA, PHILIPPINES — Smart Communications, Inc. (Smart) teams up with Centro Escolar University (CEU) to launch the university’s exclusive Smart Online Store for students, faculty, and other personnel.

Smart, together with PLDT’s B2B arm PLDT Enterprise, has set up an exclusive online platform for Escolarians across campuses in Manila, Makati, and Malolos in Bulacan to conveniently avail of connectivity tools powering up e-learning.

“The CEU Smart Online Store is tailored to the needs of Escolarians as they navigate the new normal of education. Smart’s digital innovations empower the youth to live smarter for a better world,” said Jane Basas, Smart Senior Vice President and Head of Consumer Wireless Business.


The partnership with CEU champions the Group’s core value of “malasakit” which inspires Smart to assist where and when necessary, this time in the connectivity needs of the education sector.

“With connectivity solutions housed inside one portal, it will be easier and safer for students and school personnel to purchase load and devices since they don’t need to leave their homes. The special rates offered for the CEU community will help ensure that students continue learning in both synchronous and asynchronous classes,” said Jericho P. Orlina, AVP for Business Affairs at Centro Escolar University.

Escolarians can enjoy discounts on Smart Prepaid load cards and electronic loads at their very own Smart Online Store. Smart has also slashed prices on select phones while connectivity devices like the Smart Bro Prepaid and PLDT Home WiFi are also available on the customized portal. And to let the community experience the fastest 5G network in the Philippines according to Ookla®, the global leader in internet testing and analysis, Smart is also giving away Smart 5G-ready prepaid SIMs to students. Smart also bundles exclusive Passion+Purpose premium items for select Smart load purchases.

Escolarian ‘K’ fans can ride the hallyu wave through a special edition photobook of their favorite ‘K’ idols bundled with select items.

The platform offers secure and convenient payment options via credit cards, PayMaya, and cash on delivery or COD. Smart is waiving shipping costs for all purchases made on the CEU Smart Online Store.

These innovations to support education underscore the commitment of PLDT and Smart to help the Philippines attain the United Nations Sustainable Development Goals (UNSDGs), particularly SDG #4: Quality Education as a foundation in improving people’s lives and obtaining sustainable development.

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