Together with anthropologist Dr Indira Arumugam, Assistant Professor of Anthropology, Department of Sociology, National University of Singapore, Mastercard® set out to understand the motivations behind peoples’ search for peace-of-mind that manifest into actions and behaviors.
The need for humans to seek peace-of-mind protection is an ideal analogy to describe Mastercard’s commitment to continuously deliver greater protection for Mastercard cardholders in the digital world. This study helps Mastercard better understand deep-seated fears and concerns pertaining to peace-of-mind protection – ultimately helping Mastercard develop safety & security practices that feel innately familiar.
The study shows four key motivations behind almost every form of peace-of-mind protection. They are:
- The need for increased or better sense of control
- To reduce uncertainty in tasks ahead
- To be able to locate the source of a threat if it arises
- To limit or manage risk
According to Dr Indira Arumugam, “Ultimately all forms of protection were done or used to reassure and motivate humans to carry out tasks and most were to protect either life or financial investments like livestock, businesses, savings and property giving the user a sense of peace of mind”.
Protecting what matters with Mastercard Safety and Security Solutions
Mastercard cardholders can pay online with full peace of mind with Mastercard® SecureCodeTM, an additional layer of online protection. Mastercard SecureCode helps verify that the cardholder is making the purchase when cardholders transact online at a participating merchant. It is usually offered as a one-time-password (OTP) generated by the issuing bank. Transaction Alerts reduces the chances of fraudulent purchases being made without your knowledge – with messages that notify you whenever your card is used. E-commerce protection helps limit risk by providing worldwide coverage when purchased items don’t come the way they are supposed to, if at all. Liability protection further instills confidence in Mastercard users when they shop online knowing they only need to pay for purchases they’ve made.
The report has shown that Mastercard® is on the right track when it comes to providing solutions for consumers to feel more secure and protected in the world of online payments. Mastercard has solutions that feel innately familiar and therefore easily adopted by cardholders. The need for peace- of-mind protection is only going to grow stronger in this digital age. Mastercard is committed to helping cardholders stay safe online.
To understand how South East Asians have been satisfying their need for peace-of-mind protection over time, check it out below:
For more information on the various forms of protection throughout time in South East Asia, or to find out more about Mastercard’s safety and security features please visit sea.mastercard.com/onlineprotection
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.