Christmas came early for more than 200 young Filipino athletes as Warner TV Philippines empowered these aspiring sports heroes by launching the #BeyondTheHoop campaign.
Inspired by the success of its series, The Dunk King, #BeyondTheHoop is Warner TV Philippines’ way of giving back to the community in partnership with the Youth Sports Advocacy Philippines Inc. (YSA). Through this project, children aged 9 to 12 years old underwent training from September to October in Barangay Fortune, Marikina City with the help of Barangay officials, Kabataan LEAD youth organization members, and YSA volunteers. Warner TV Philippines provided uniforms for the athletes, sports equipment, and other needs to conduct the training.
“#BeyondTheHoop is more than just dunks and selfies or renovating public basketball courts. It is letting the younger generation soar high beyond the hoops of their dreams by imparting to them the values that they can learn through sports,” shared Jia Salindong-Du, Turner Philippines’ Country Manager. “It’s a unique partnership between YSA and Warner TV Philippines where we bring our resources together to touch more lives in the communities that we do this for.”
As a culminating activity, Warner TV Philippines sponsored a mini Olympics where the winning teams received medals, trophies, and certificates. Each participant also received balls from Warner TV to remind them to keep on working towards their goals and aspirations. Additionally, Warner TV Philippines turned over the newly-spruced up community basketball courts of Barangay Fortune in Bonanza Phase 3 and Pacheco Compound to keep working towards their goal and to inspire more kids to share what they have learned to their fellow kids. The walls of the court were covered with mural paintings of Warner TV superheroes to motivate the kids that they can be heroes of their community, too.
“At the #BeyondTheHoop sports camp, we wanted to establish a relationship with the kids that is why it wasn’t just a one- or two-day camp. What we wanted to impart to them is that sports is not just for fun but it is about applying what they’ve learned through sports in their daily lives,” said Toni Faye Tan, Founder and President of YSA.
In connection to the successful sports camp, Warner TV also launched the Dunkfie Challenge to make helping more fun and exciting. The #BeyondTheHoop Dunkfie Challenge aims to spread awareness about this advocacy, one funny dunk selfie at a time. By posting a memefied dunkfie on social media, Filipinos can show their support for the cause and encourage others to take part in this mission of helping kids realize their dreams through sports.
Making an impact on the lives of young Pinoys is what makes the #BeyondTheHoop campaign more meaningful now that the season of giving is just around the corner. Immersing and educating them through sports is a gift that they can carry wherever life may lead them.
For more information about the campaign, visit Warner TV Asia’s Facebook page and stay tuned to Warner TV (Cignal Ch. 235 and SkyCable Ch. 34) for your favorite shows and more exciting events.