KUALA LUMPUR, MALAYSIA – Nando’s Malaysia has reimagined a beloved Malaysian classic with a Nando’s twist. The cult favourite flame grilled chicken brand has unveiled InnuNando’s, a tongue in cheek homage to Belaian Jiwa, the iconic 90s ballad that continues to stir hearts at karaoke sessions nationwide.
The campaign breathes new life and Nando’s heat into Belaian Jiwa, reworking it into a fiery ode to the meticulous craft behind Nando’s famous flame-grilled chicken. At the heart of this musical love letter is a cheeky yet heartfelt music video, where the art of grilling meets the art of romance. Set entirely within the warm, ambient glow of a Nando’s restaurant, InnuNando’s follows a passionate Nandoca serenading his chicken with every brush of marinade and every lick of flame.
Created in collaboration with Chariot Agency, director Aiman Aliff of Director’s Think Tank, and Pitch Audio+Magic, the campaign keeps things real, showing fans the behind-the-scenes effort that goes into Nando’s signature taste – from 24-hour marination to open-flame grilling, all done with love by their passionate grillers and Nandocas.
To round out the experience, Nando’s has hidden codes in the music video – some real, some to throw you off the scent – that fans can test on the Gold Standard Chicken website for a shot at some free Nando’s chicken. In-store diners can also scan the QR code on their table to win other tasty rewards.
Part of the brand’s newly launched platform “That’s a Nando’s Thing”, this campaign is a proud statement of what makes Nando’s a beloved brand: its passion and care for peri-peri.
“At Nando’s, we’ve always believed that great chicken starts with great people. This campaign was our way of spotlighting the heart, craft, and care that go into every flame-grilled PERi-PERi chicken – something we call the Gold Standard. InnuNando’s may be playful, but it carries a real message: our chicken isn’t just grilled, it’s lovingly crafted by Nandocas who take pride in every step. And what better way to express that than through a song that every Malaysian knows speaks of love?” said Chai Hui Fung, Chief Commercial Officer, Nando’s Malaysia.
“We could’ve written a new ballad (we did!), but nothing hit the spot quite like Belaian Jiwa,” said Christyna Fong, Creative Director at Chariot Agency. “It’s timeless, emotional, and instantly recognisable. It just made sense – the ultimate love song, for the ultimate love: great chicken.”
