EntertainmentPress Release

Sam YG is the Philippines’ very own ‘Nego King,’ brought to viewers by Kroma Entertainment’s Anima Studios

MANILA, PHILIPPINES — Filipinos are in for the best deals and loads of laughter as the Philippine version of South Korea’s hit web variety show Nego King premieres on February 08, 8 PM on ANIMA Studios’ YouTube Channel and LazLive on the Lazada app.

KROMA Entertainment’s ANIMA Studios partnered with leading global entertainment company A+E Networks Asia to bring this one-of-a-kind show that will delight every Filipino who loves a good bargain.

“Fueled by our desire to expand our content portfolio, we now bring to our audience a fresh and original unscripted show that is excellently delivered by our talents and creatives at ANIMA. And on top of our objective to wildly entertain our viewers each and every episode, we also want to reward them royally with unprecedented deals courtesy of our episode partners,” said Bianca Balbuena, Head of ANIMA.


“As a global IP Media Group, we’re constantly creating new formats that transcend cultures and languages. We’re thrilled to have found a like-minded partner in Kroma, to bring Nego King to the Philippines. Nego King is a digital show made by A+E Korea that has secured millions of fans and popularity with brands as the ideal advertising vehicle. We hope our Filipino viewers enjoy the show and the great deals our Nego King gets just for them,” said Saugato Banerjee, Managing Director, A+E Networks Asia.

The Philippines’ very own Nego King is television and radio personality Sam YG, who negotiates with company executives to lower product prices and come up with irresistible offers for the Filipino audience!

In the show, Sam roams the streets of Metro Manila to interact with potential customers to ask them how they feel about a certain product and what would make them purchase it. Sam, the “Nego King,” uses these customer sentiments to negotiate the best possible deals with CEOs and business owners, getting huge discounts or freebies that viewers can avail themselves of.

Since the original South Korean Nego King premiered two years ago on YouTube, it has aired 60 episodes across four seasons and continues to attract millions of global viewers. Considered one of the most successful YouTube shows in Korea, the show is a hit with both brands and consumers.

Lazada, the top online shopping platform in the Philippines, is the official partner of Nego King Philippines.

Partner with adobo Magazine

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