SEOUL, KOREA — The AdAsia 2023 Seoul Organizing Committee, the largest digital marketing festival in Asia to be held in Korea, announced the first lineup of speakers for the conference.
One of the notable speakers would be Glenn Cole, founder of 72andSunny, which is currently one of the most noteworthy creative company in the US. He not only successfully led brand campaigns of global brands such as Nike, Apple, Google, Samsung, Carl’s Jr., and Coors, but also won the Grand Prix, an equivalent of the grand prize, in 11 categories at Cannes Lions, which is the most prestigious advertisement festival in the world.
Furthermore, Samsung Electronics President Won-jin Lee, the keyman behind DX (Device eXperience) and Samsung TV Plus of Samsung Electronics, and Hyundai Motor Company Vice President Sang-yup Lee, who was selected as the 2023 World Car Person of the Year at the World Car Awards, one of the top 3 car awards in the world, will be standing on the podium as speakers. They will be sharing insights on marketing and creativity from their respective companies, representing the best of Korea. In addition, Josy Paul, the Chairman of the global advertising agency BBDO India and a producer of campaign advertisements that address social issues of India, along with Kevin Swanepoel of The One Club for Creativity, the host of the One Show, one of the top 3 advertisement festival in the world, will be participating as speakers. Moreover, Artistic Director Seung-hwan Song, who produced Nanta and acted as the Executive Creative Director for the opening and closing ceremony of the 2018 Pyeongchang Winter Olympics will be speaking to share his insights about K-Contents that are achieving global success. On top of this, Baidu Vice President Zhao Qiang, often referred to as the Google of China, and Leo Digital CEO Xiaodong Zheng one of the largest advertisement companies in China, will also share insights on digital marketing in China with advertisement leaders from Asia under the theme marketing in the AI era.
This conference will be a venue to exchange insights in each field with the participation of 50 best-in-class experts who encompass various areas such as K-contents, digital transformation, digital marketing, and creatives.
On the 1st day of the conference, Hyundai Motor Company Vice President Sang-yup Lee, Barbarian CEO Steven Moy, Hakuhodo International CCO Kentaro Kimura, and others will be presenting on the themes of paradigm shift, brand activism, advertising optimization, and creativity.
The 2nd day of the conference will be carried out with the theme of communication integration, digital-driven marketing, creative, influencer, DOOH, programmatic AD, media, and targeting, and in addition to Samsung Electronics President Won-jin Lee, 72andSunny Founder Glenn Cole, and The One Club CEO Kevin Swanepoel, Baidu Vice President Zhao Qiang, AFAA Director General Bharat Avalani, D&S Media Chairman Steaph Huang, and D&AD CEO Jo Jackson of will be participating as speakers.
On the 3rd day of the conference, PMC Production Artistic Director Seung-hwan Song, The SMC CEO Yong-tae Kim, McDonald Asia Marketing Director Ada Lazaro, and so forth will be presenting on the theme of K-Creator commerce and K-Contents.
General Chair Nack-hoi Kim of the AdAsia 2023 Seoul Organizing Committee said, “It will become a venue for exchange where the world’s best experts who lead the trend and the shift in the paradigm of creatives and digital communication will gather together in one place to forecast the future and provide a business direction,” and added, “Through this, we will be able to inform the world about the stature of Korean advertisement and contents industry”.
AdAsia 2023 Seoul will be held in COEX, located in Samseong-dong, Seoul, from October 24 to 27. AdAsia event has 65 years of history as the largest event in Asia in the field of advertisement, digital content, media, creative and marketing communication, and it is being held for the 3rd time in Korea. The theme of this conference will be Transform, Play, Connect, and it embodies the meaning that advertisement in the digital era is related to thinking about how to make customers happy instead of selling products, and it is about connecting with the world through its meaning.