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Rapp Collins not dissolving

 After DDB secured ownership of the Rapp Collins network early this year, it appears to have dissolved Rapp Collin’s Manila office.

Lulu de la Peňa, the officer-in-charge after former Managing Director Eric Domagas moved to advertiser Splash, and creative director Karen Fernandez, are allegedly no longer with the CRM specialist agency. 

Four of its 15 staff were absorbed by DDB. The remaining eleven were retrenched.

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Gil Chua, DDB Philippines president, clarified the matter. “ It is not true. We are not dissolving Rapp. We are just transforming Rapp, following the worldwide vision of being focused on data-driven marketing,” said Chua.

In a related article in Media, Rapp Asia CEO Mohammed Sirajuddeen stated, “Rapp Collins has always been a direct marketing and promotional agency. The new Rapp Philippines, like the other Rapp agencies from around the region, will now be focused on data driven marketing—this is our future…This allows us to search out and invest in new talent the skills in data, analytics and digital.”

Chua added, “Since majority of Rapp’s employees’ expertise is above the line advertising, we believe mas mabuti (it is for the better) that they be absorbed by DDB.”

Rapp is currently looking for data analytics experts. 

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