EventsPress Release

BBDO Singapore’s Guan Hin Tay to lead Adfest 2024 workshop on creative conflict and innovation

PATTAYA, THAILAND — Ahead of its three-day festival in March, ADFEST 2024 has announced its workshop titled “Collide. Embracing Conflict to Boost Creativity.” Led by Guan Hin Tay, Creative Chairman of BBDO Singapore, the workshop focuses on the power of conflict to birth new ideas that create new realities. Throughout history, creative conflict has been the most critical tool for innovation, discovery, and invention.

The workshop is built from Guan Hin Tay’s newly launched book by Penguin, Collide: Embracing Conflict to Boost Creativity, which became one of Amazon’s best-selling in less than 24 hours. It intends to provide a practical framework for generating ideas and demystifying the creative process.

Collide. Embracing Conflict to Boost Creativity. will be held on March 22 from 10:00 am to 1:00 pm.


Guan Hin Tay’s view on creativity is provocative. He advocates that conflict is inevitable and essential for true advancement and collaboration. It is not an obstacle but a powerful creative catalyst. By embracing conflict, you can generate transformative ideas even under pressure and turn challenges into creative opportunities.

“The collision of diverse ideas often generates award-winning innovations, as blending unrelated concepts can unlock powerful and unexpected solutions,” Guan Hin Tay noted.

Guan Hin Tay’s own creativity has been a game-changer at global networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges. This has led to over 300 creative awards. He etched a mark in history by becoming the first Singaporean to preside over juries at ADFEST, D&AD London, Cannes Lions, and the APAC Effies.

Pre-registration is required, and applicants for the workshop must be registered delegates of ADFEST 2024. Seats are limited. Reserve your spot here.

adobo Magazine is an official media partner of ADFEST 2024.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button