EventsPress Release

Crush it on TikTok and join the ‘Creativity for the Mobile-First Era’ workshop at ADFEST

PATTAYA, THAILAND — Mobile viewing has become the norm. 75% of worldwide viewing is on mobile, and 9 out of 10 mobile users share the videos they’ve seen with others. Mastering mobile-first content is now key to increasing a brand’s market share on social media and that brings conquering the art of vertical storytelling to the fore. In light of this, the Creativity for the Mobile-First Era workshop at ADFEST is one that should not be missed.

The workshop is hosted by BBDO Singapore Creative Chairman Guan Hin Tay and Boom Digital Media Founder Ming Wei, creator of @mingweirocks, on March 24. It will provide participants with an understanding of how vertical storytelling, which is estimated to take up 80% of all internet traffic, can improve business performance. It will touch on how to catch the consumer’s eye and tell engaging authentic stories and provide marketers with their own vertical storytelling action plan, with an emphasis on triumph in TikTok, the most important platform in social media right now.

Guan Hin commented, “BBDO is excited to bring this workshop to ADFEST. We had been planning before Covid started. The world of mobile-first content has changed tremendously, so we want to share and inspire the attendees to create work that fits today’s mobile consumer behavior on the many different platforms available.”


Guan Hin Tay has worked in and led creative teams in the most creative agency worldwide networks, JWT, Grey, Saatchi & Saatchi, and Leo Burnett. Now he continues to deliver insightful creativity that builds on digital and innovative engagement for Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solving complex business challenges.

Meanwhile, Ming Wei is one of the most followed TikTok creators in Southeast Asia, with a combined following of 35 million across his social media accounts. He has amassed a total of 10 billion video views through his short skits and prank videos with his father, Daddy Ming. He has been featured on several television channels and in national newspapers worldwide. He has amassed over billions of video views through his various productions and coached over 1000 brands and creators. In 2020, MING founded Boom Digital Media to help others achieve social media goals and pursue what he loves.

“Creativity for the Mobile-First Era” at ADFEST is open to all registered delegates of ADFEST 2023 and pre-registration is required. Seats are limited to 30 delegates only. It will be held on Friday, March 24, 9:30 am to 1:00 pm at Room Pattaya 3, Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group in Pattaya, Thailand.

To register, click here. Reservation is strictly first-come-first-served. Registration is not confirmed until registrants receive a confirmation notification from ADFEST. Please note that participants must bring their own laptop & mobile phone to the workshop.

For more information, contact For more information about ADFEST 2023, visit

adobo magazine is an official media partner of ADFEST 2023.

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