NEW YORK, USA – An online ceremony on July 9 will celebrate the talent behind the year’s greatest work as a tribute to the resilience of creativity for the AdForum PHNX Tribute, a one-off, entirely free-to-enter online competition.
Over the past 20 years, AdForum has existed to celebrate advertising creativity. One of its founding pillars is its partnership with agencies and awards shows around the world as it acts as both as a promoter of talent and an archive for creative excellence.
Despite the current crisis, AdForum believes that our industry still needs to celebrate creativity, and that as a symbol of resilience and respect for our community, the best work from the last 12 months deserves to be recognized.
Entries will be open from today, and the jury will vote from June 12-26. Winners of Gold, Silver and Bronze phoenix feathers will be announced and honored on July 9 during an online event.
The competition asks agencies, freelancers, brands, and production companies to enter their best work into a carefully distilled selection of 25 categories. A top-notch jury of creative leaders will vote on the entries in a spirit of unity and generosity.
“Despite everything we felt that people would still enjoy celebrating great work this summer, so we decided to create a one-off platform for them to do that,” said Philippe Paget, CEO of AdForum’s parent company Maydream.
The online celebration will be preceded by a series of free webinars devoted to creativity. The AdForum PHNX Tribute is designed to lift the spirits of the industry and put creativity back in the spotlight – where it belongs.