NEW YORK, USA — In the final week of The One Club for Creativity’s Creative Month 2020, an expansive streaming event running free of charge May 4-29, the creative non-profit is announcing the ADC 2020 Global Creative Rankings (May 26) and The One Show 2020 Finalists (May 27), including all the work that will win a Pencil or Merit this year.
Here’s the rest of the week’s line-up of speakers:
Tuesday, May 26
9:00 am EDT A CREATIVE PERSPECTIVE – BRUCE BILDSTEN
A blank wall, an iPhone, and Best Buy ECD Bruce Bildsten. How simple can you get! Bruce Bildsten’s quest for simplicity.
12:00 pm EDT LIVE EVENTS WILL RETURN, BUT WILL THE FANS
Live sports and live music are among the most potent unifying forces at the core of mankind. In the wake of cancelations and postponements to every major live event including the Olympics, join Momentum CCO Omid Farhang to discuss how the upheaval caused by coronavirus could alter the fan experience and how brands activate.
4:00 pm EDT BREAKING BOUNDARIES: “HAIR LOVE” + DIVERSE STORYTELLING IN ANIMATION
“Hair Love” is only seven minutes long, but made a huge impact, with nearly 30 million views on YouTube and an Oscar this year for Best Animated Short Film. During this conversation, CMG’s Margenett Moore-Roberts chats with two producers from “Hair Love” — David Steward II and Carl Reed — about the film and diversity in the animation industry.
Wednesday, May 27
9:00 am EDT A CREATIVE PERSPECTIVE: PUM LEFEBURE
“Stop any frame and it should be a beautiful piece of design”: Design Army co-founder/CCO and One Club Board member Pum Lefebure’s perspective on filmmaking.
12:00 pm EDT NEXT GEN MEET NEXT CREATIVE LEADERS
11 talented creative women who were named Next Creative Leaders are at the top of their game—and ready to reach back. In partnership with Fellow, these Next Creative Leaders will host intimate mentor sessions via Zoom. With no more than five mentees per session, our Next Creative Leaders will answer the most burning creative questions and dole out meaningful career advice.
Mentors include Next Creative Leaders: Brynna Aylward (Creative Director at GUT), Sakshi Choudhary (ACD at Ogilvy), Erin Evon (Senior Art Director at R/GA), Bianca Guimaraes (SVP, Creative Director at BBDO NY), Aisha Hakim (Founder, Fellow App), Maddy Kramer (Freelance ACD), Marie Claire Maalouf (Creative Director at Impact BBDO), Kim Nguyen(Freelance Creative Director), Chelsea O’Brien(Creative Director at Omelet), Lucia Orlandi (Head of Design at I&CO) and Sara Phillips (Senior Art Director at Wieden Kennedy).
4:00 pm EDT INDEPENDENT AGENCY SURVIVAL GUIDE
What is the impact of COVID-19 on smaller creative agencies? In this dynamic panel, three top CCOs and founders of independent agencies — David Baldwin, Baldwin& and One Club Board member, Jaime Robinson, Joan Creative and Norm Shearer, Cactus — discuss how they’re thriving during the crisis and looking ahead to adjust to a post-COVID world.
Thursday, May 28
9:00 am EDT A CREATIVE PERSPECTIVE
A special edition of “A Creative Perspective.”
12:00 pm EDT THE XX FACTOR: GENDER EQUALITY IN A POST-COVID WORLD
The XX Factor is a panel featuring senior McCann Worldgroup creative leaders — Maan Bautista, Jessica Davey, Raquel Martinez and Shayne Millington — who will discuss why gender equality is still a priority for our clients, the importance of meaningful creativity in addressing this challenge and what implications COVID-19 can have for the gender discussion.
4:00 pm EDT BUILDING TRUST IN THE TRANS COMMUNITY
How do you create a truly inclusive campaign? TURNNT is an ongoing study of health and well-being among transgender women of color in New York City. They needed a campaign to recruit women into the study, watch as the creatives from Patients & Purpose share their experience of creating an authentic healthcare campaign to help support the study. Hear about what it takes to create work that centers around one community, without exploiting or alienating them. Learn more about the TURNNT study and hear the stories of the women in the campaign.
Friday, May 29
9:00 am EDT A CREATIVE PERSPECTIVE: DAVID NOBAY
In this last “A Creative Perspective” for Creative Month, David Nobay illustrates a creative process based on trust. Trust David, it’s powerful (approx. 10 min). Watch on YouTube Premiere.
12:00 pm EDT VARIABLE FONTS: GREATER EXPRESSION WITHIN YOUR BRAND’S VISUAL VOICE
While most designers have heard of variable fonts, many still view them as an emerging technology seemingly reserved for experimentation and type nerds. In actuality, variable fonts empower designers with complete control over their design, enabling a range of opportunities for forward-thinking brands and solving numerous problems designers have long-faced in using typography on the web. Join Tom Rickner, creative type director at Monotype, for a “what’s what” on the now and tomorrow of variable fonts, featuring a live demonstration of what variables can achieve where static fonts cannot.
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