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Events: Isentia set to hold virtual webinar #TRENDJACKING: The Art and Science of Bolstering Brand Relevance

MANILA, PHILIPPINES — Trendjacking is the opportunity to capitalize and exploit a current topic with the intent to propel digital reach, with the ability to strengthen a brand’s association with its core audience. It is a powerful concept that more and more brands are adopting to attract attention and generate profitable business outcomes.

Current events and milestones change, evolve, and come and go. The same can be said for the ways marketers amplify their brand strategies. With the scale of attention, current events garner on social media, brands – both big and small – have begun promoting their products and services during hyped-up circumstances. Examples may include the recent advertisements related to news, such as the 2020 Tokyo Olympics. Other promotional and publicity stunts may also derive inspiration from politically related events, such as the death of a country’s former President, or even the COVID-19 pandemic itself, along with the lifestyle changes that come along with it.

With the world shifting to a more digital age, brands have begun to seize the opportunity to promote their products and services using current events and the latest social media trends on mainstream and social media. The change in the media landscape and social media perception in the Philippines has brought several risks and opportunities for brands – such as hitting or missing the mark in promotion and advertisement. Therefore, it is crucial for brands to take in a multitude of expert analyses, insights, and opinions and trust what data and information tell them. Let Isentia, the leading media intelligence organization in the Philippines and Asia-Pacific, walk you through how brands can bolster their brand relevance.

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In the upcoming webinar, Isentia will peer into how brands leveraged on recent events and trends, specifically in the Philippines. The discussion will also dive into the do’s and don’ts for brands, if and when they decide to hop on trends and current affairs to promote their products and services.

The webinar will take a closer look at how entities banked on the trending issues and news, such as the passing of former Philippine President Benigno Aquino III, the 2020 Tokyo Olympics performance of Filipino athletes, and the #PandemicEffect beauty advertisement to stay relevant and impactful.

The #TRENDJACKING webinar will help define trendjacking, how it works, and how it is used in the Philippine setting. Isentia’s thought leaders in the Philippines will also discuss several case studies published by Isentia. The case studies will primarily focus on brands riding on recent happenings, particularly the death of a former President, victories won and world records set at the 2020 Tokyo Olympics, and beauty during the COVID-19 pandemic.

There will also be a discussion on Brand Impact, Brand Health Tracking, and how Isentia’s solutions can support you and your brand to make the best business decisions.

Join us in our upcoming webinar as we explore examples of how brands have bolstered their image and voice by leveraging on trending news and current events. The session will feature Isentia’s thought leaders, who will unpack three recent case studies conducted by our award-winning insights team.

Register now and let Isentia, the leading media intelligence organization in the Philippines and Asia-Pacific, help your business dive into the art and science of bolstering brand relevance.

Join Isentia’s #TRENDJACKING: The Art and Science of Bolstering Brand Relevance Webinar on 28 October 2021, 3:00 PM PHT, via Zoom.

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