Events: The Athena Ad Awards by 3% Movement and Athena Film Festival Opens with the Focus on Celebrating Womanhood


SAN FRANCISCO – The 3% Movement, advertising’s leading voice for gender equality and diversity overall, and the Athena Film Festival, which highlights works from fierce and fearless women leaders, are teaming up to honor inclusivity and creativity with the 3rd Annual Athena Advertising Awards.

Creative campaigns developed since January 1, 2018, by all global brands and advertising agencies, are welcome to be proposed for entry. Submissions are open until Oct. 4, 2019.

The categories for submission are: Event/Experiential, Film, Integrated Campaigns, Print, and Social Marketing, in addition to a new category, Digital/Mobile.

As both organizations work toward inclusivity in their respective industries, the Athena Advertising Award is designed to highlight creatives and brands working diligently to shift the narrative. Each year, The 3% Movement and Athena Film Festival choose a handful of industry thought leaders as jurors to select campaigns that reflect bold and courageous women and girls.

Judges for the 2019 Athena Advertising Awards include:
Geoff Edwards : Executive Creative Director, TBWA/Media Arts Lab

Cindy Gallop : Advertising Consultant, Entrepreneur and Founder of Make Love Not Porn
Nancy Crimi-Lamanna : Chief Creative Officer, FCB Toronto

Christena Pyle : Executive Director, TimesUp Advertising

Last year’s Athena Advertising Awards submissions featured work for clients in a variety of industries. Award recipients from last year included:

  • Integrated Campaigns: “Here to Create Change” by TBWA\Chiat\Day New York for Adidas
  • Social Marketing: “One Girl’s Future” by T3 for UPS
  • Film: “Mama Said Knock You Out” by Droga5 for Chase Bank
  • Events/Experiential: “No Conditions” by FCB India for Times of India

This year’s award presentations will take place on Friday, Nov. 8 at The 3% Conference at Navy Pier in Chicago. An additional ceremony will be held at the Athena Film Festival, Feb. 21-March 1, 2020, at Barnard College.

To submit a campaign for selection or for more information about the Athena Advertising Awards, please visit:


Started as a passion project to spotlight a huge business opportunity in advertising — the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace — the 3% Movement has grown exponentially since its 2012 launch and has hosted events in 24 cities globally. Now moving beyond awareness to activation, the 3% team offers consulting services with agencies and brands to support more diverse leadership and a 3% Certified program that awards those demonstrating true leadership around gender diversity. For additional information about The 3% Movement, please visit: .

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