LIA 2019: Shortlists Revealed for Branded Entertainment, Non-Traditional, Social Influencers and The NEW in This Year’s London International Awards

LAS VEGAS – The second round of shortlists have been revealed for this year’s London International Awards, one of the creative industry’s most prestigious shows, putting a prime focus on the creative process, creatives themselves and the end-product of fantastic creative work. As judging commences in Las Vegas, more and more finalists are revealed by the panel. Today, we’ll be looking at the Branded Entertainment, Non-Traditional, Social Influencers and The NEW shortlists.

The shortlist for the Branded Entertainment category rounds up the finalists to a solid 53. Here are some notable campaigns:

  •  McCann New York’s “The Team That Wouldn’t Be Here” for Verizon
  • 72andSunny’s “Right on Tracks” for Cheerios

View the whole Branded Content finalist showcase here.



A total of 41 finalists have made the cut in the Non-Traditional Category, with multiple campaigns getting several spots, including:

  • DDB Chicago with “Broadway the Rainbow” for Skittles in the sub-categories Confections / Snacks, Experiential, Guerrilla Marketing, and Live Events-Beyond Advertising
  • Ogilvy Mexico with “A World Without Borders” for Aeromexico in the sub-categories Direct Marketing, and Travel.

View the full Non-Traditional shortlist jury here.


The Social Influencers shortlist have been slimmed down to 16 finalists including the following:

  • Publicis Italy with “Be A Follower” for Diesel
  • CHE Proximity with “The Earnbassadors” for Velocity Frequent Flyer

View the full Social Influencers Shortlist showcase here.


Lastly, a total of 20 finalists have made The NEW Shortlist including these fun campaigns:

  • FCB New York with “Whopper Detour” for Burger King
  • McCann TLV, Tel Aviv with “ThisAbles” for IKEA

View the full The NEW Shortlist Showcase here.


More shortlists to be revealed soon, with winners to be announced in November.

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