Campaign Spotlight

Campaign Spotlight: Learn How to be a Renaissance Man with GREYnJ UNITED Bangkok’s Ad for Kasikornbank

BANGKOK, THAILAND – After the success of award-winning campaign “Friendshit,” GREYnJ UNITED Bangkok is back with another hilarious ad for Kasikornbank Thailand (KBank). This time, the agency’s spot tells the story of a renaissance man named Chainarong. He begins as a Thai boxing champion, and eventually shows us exactly why he’s called a renaissance man.

Still in his boxing shorts, Chainarong takes on different professions: a master painter in impressionism, a beauty guru, a German teacher, a coffee bean origin expert, a pastry chef, an owner of a Japanese streetwear brand, and even a top sonata pianist.

What does it take to be a renaissance man like him? The spot answers with KBank’s MADHUB, the hub for online makers and dreamers.


Agency: GREYnJ UNITED Bangkok
Managing Director: Kanaporn Hutcheson
Chief Creative Officer: Jureeporn Thaidumrong Deputy Chief Creative Officer: Asawin Phanichwatana General Manager: Kanokkorn Seehapan Associate Creative Director : Arnon Kantawang Art Director : Atthapong Rakkhatharn Copywriter : Jidapa Udomkittivorakul
Typographer: Nirada Thumrat
English Copywriter: Jesse Wong
Group Account Director : Vorawan Kaewket Account Manager : Pitimon Protien Project Management Director: Kanoksak Kanchanachutha Agency Producer: Thanyaporn Damprasert Senior Traffic Co-ordinator: Juthamas Tantated Production Company: Happy Ending Film
Director: Thanachart Siripatrachai
Assistant Director: Pornpong Wongwatpong Cinematographer: Suttipong Klummanee Film Producer: Chalita Chantaraswasdi Film Art Director: Phuwanai Phangkhum Casting Director: Surangkana Suwanjinda
Stylist: Kochakornkamol Leenasane
Production Manager: Sasicha Kanjanumpa
Post Producer: Chalita Chantaraswasdi Post-Production Company: THIS IS IT / Laugh Cut Editor: Wisarut Deelorm
Colorist: Nuttacha Khajornkiatsakul
Flame Artist: Itsara Unnawasakul
Sound Studio: Mellow Tunes Bkk

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