EventsPress Release

Meta’s Crafting for Commerce workshop explores strategies for compelling commerce at Adfest 2024

PATTAYA, THAILAND  Craft matters. Craft creates excitement around a brand’s product or service. Craft entices people into its story. Craft engages and compels. Find out how to use all the powers of craft in ADFEST 2024‘s interactive workshop, Crafting for Commerce, on March 23 from 10:00 am to 1:00 pm.

Participants will discover the art of creating compelling content that drives consumer action. They will delve into frameworks and test designs to optimize business impact and understand how to use the synergy between human creativity and Meta‘s latest Generative AI solutions.

The workshop will be hosted by leading specialists from Meta, including:

Theresa Ong: Head of Creative Shop, SEA & Emerging Markets


Napapatch Kantasil: Creative Strategist, Creative Shop SEA-TH

Gonggit Chanthawijaikul: Client Partner, FMCG -Thailand

Ancilla Marcelina: Creative Strategist, Creative Shop SEA-ID, and

Larry Lim: Creative Strategist, Creative Shop SEA-VN

Crafting for Commerce will provide a valuable understanding of the power of human craftsmanship and cutting-edge AI working together. Participants will gain the skills to craft impactful content that captivates and converts, ultimately enhancing business outcomes in today’s competitive and dynamic market.

Pre-registration is required, and applicants for the workshop must be registered delegates of ADFEST 2024. Seats are limited, so reserve your spot here.

ADFEST 2024 takes place March 21 to 23 at the Royal Cliff Hotels Group, Pattaya, Thailand. To register for ADFEST 2024, visit here

adobo Magazine is an official media partner of ADFEST 2024.

Partner with adobo Magazine

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