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Ogilvy returns to host Young Lotus Workshop at Adfest 2024

PATTAYA, THAILAND — Creative network Ogilvy returns to host the popular Young Lotus Workshop at ADFEST again this year, headed by Reed Collins, Chief Creative Officer of Ogilvy Asia-Pacific

The Young Lotus Workshop 2024 is a two-and-a-half-day workshop designed to fast-track the careers of up-and-coming young creative teams across the region. It is one of the industry’s longest-running mentoring programs, providing the next generation of advertising leaders with valuable hands-on, practical experience since 2004. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.

The Workshop, which will run from March 19 to 21, is divided into two halves. The first half is dedicated to talks and lectures by leading industry professionals. In the second half, attendees will work in teams on a 24-hour creative brief and present it to the Young Lotus committee.

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Finalist teams will then present on stage in front of delegates at the Ogilvy Presents Young Lotus Workshop 2024 on March 23 from 11:50 AM to 1:00 PM, and delegates will get to vote for their favorite team to determine the Popular Vote winner.

Reed commented, “I am so proud that Ogilvy is back hosting the Young Lotus competition for the second year in a row. Supporting the next generation of creative minds that will help drive the industry forward across the region for years to come. It’s gonna be a blast!”

The host team includes:

Reed Collins, Chief Creative Officer, Ogilvy Asia-Pacific is one of very few chief creative officers who have had the opportunity or experience to work across five continents. Originally from Australia, Reed Collins has been based in Hong Kong for the last nine years and is responsible for the creative output of all Ogilvy offices in APAC. Along the way, he has accumulated over 33 Cannes Lions (2 x Grand Prix), 31 One Show pencils (Best of Show x SDG), 26 D&AD pencils (3 x Yellow) and some of this work features as part of the permanent collection at the MoMa NYC.

Stephan Schwarz, Senior Creative Director, Ogilvy Singapore, left corporate communications and a VP job ten years ago to become a creative. He has worked in small independent shops and international powerhouses in Europe. He has been the Creative Director at Ogilvy Singapore for Unilever for the last 18 months for top-tier brands such as Dove, Closeup, and Vaseline.

Julia Hou, Group Executive Creative Director, Ogilvy Beijing and South China Offices, has lived and worked in Taiwan, New Zealand, United States, Hong Kong and China. Her multi-cultural background and life experience gives her insight into global diversity. Her creative work, from holistic brand building to advertising, leads with deep consumer understanding. Julia’s advertising career started at TBWA Media Arts Lab, and she has since created campaigns and communications for some of the world’s most influential companies including Nike, McDonalds, Johnson & Johnson, Clinique and Huawei.

Kainaz Karmakar, Chief Creative Officer, Ogilvy India, believes great ideas can drive business and impact social change.She has led her team to win over 40 Global Metals – Cannes Golds, One Show Gold, One Show Asia, D&AD White Pencil, Spikes, D&AD Impact, for education and humanitarian work, as well as a Cannes Glass Lion And Asia’s first Cannes Grand Prix For Creative Effectiveness. If you ask her to describe her work, she would say, “Brave”.

Supparat Thepparat, Executive Creative Director, Ogilvy Bangkok, began his career at BBDO Bangkok, where he earned success very early. This led to a role at McCann Worldgroup Middle East where he worked for several high-profile clients and as a creative lead at Dentsu One, Bangkok. AT JWT, Shanghai, and BBDO, Guangzhou, he was Creative Lead and Creative Partner, respectively, and before joining Ogilvy Thailand, Supparat was Creative Lead at the Adapter Digital Agency.

David Dahan, Managing Director, WPP@Unilever andPresident & Managing Director, The&Partnership APAC, has led agencies and global clients for the past 10 years in London, Australia and Singapore. Before that, he was a brand and communication strategist. With over 20 years of experience, David has worked on famous brands such as Toyota, Dulux, Mercedes, J&J, Gillette, Emirates, Stella Artois, Aviva, and, as Global Client Lead, many Unilever brands – Dove, DiG, Axe, Clear, Hellmann’s, Pond’s, Vaseline, Comfort. David now leads The&Partnership and is the WPP global lead for Unilever in Singapore, where he created a global hub, bringing the might of over 100 dedicated people from 10 different WPP companies, across creative, media, research and production. David is particularly proud of the work awarded for Dove, which is now a case study of inclusive, empathy-driven, brand and product marketing that tripled the brand’s size in less than 20 years, turning it to Unilever’s largest brand.

ADFEST 2024 takes place from March 21 to 23 at the Royal Cliff Hotels Group in Pattaya, Thailand. Get your delegate passes to the three-day festival here.

adobo Magazine is an official media partner of ADFEST 2024.

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