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The Itchyworms launches craft beer line inspired by their song

MANILA, PHILIPPINES — Filipino pop-rock icon The Itchyworms is celebrating the release of its own brand of craft beers with a music event that features some of their friends and favorites in the local music scene.

The Itchyworms: Beer o Pag-ibig? Official Launch promises to showcase the band’s refreshing mix of brew variants to the general public for the first time while enjoying the live performances of Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms.

The Itchyworms launches craft beer insert

The event will take place at the 123Block on July 13 from 6 p.m. onwards. In addition to performances, there will be games, booths, and special on-ground activities prepared by its co-organizers, GNN Entertainment Productions and The Itchyworms themselves.


Inspired by the song “Beer” which topped several music charts when it was released and has become a drinking anthem moving Filipinos, The Itchyworms’ foray into the brewing scene dares to ask the familiar question: Bawat Patak. Anong Sarap. Ano ba talaga ‘ng mas gusto mo?

The two variants include BEER, a light and clean-tasting blonde ale with a balance of tropical fruit flavor and the right amount of maltiness, and PAG-IBIG, a hazy, cloudy, and flowery beer that is sweet and bitter at the same time.

The entrance fee to the event is PHP 999 for two people, and it includes a free six-pack of beer. Tickets are available here.

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