Campaign SpotlightFashionPress Release

Dua Lipa rocks the Puma Palermo in living ‘the sweet life’ in new fashion campaign

MANILA, PHILIPPINES — PUMA continues its ongoing celebration of the classic Palermo sneaker.

For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.

Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways. Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and the classic gum outsole. The global star styles the sneaker with oversized sportswear, jeans, and team-colored tricots, channeling a modern terrace aesthetic.


“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style” said Dua Lipa.

The Palermo was originally part of a series of PUMA sneakers that toasted to some of Europe’s most famous capitals, including London, Oslo, and many more.

The PUMA Palermo is available in two colorways: Deep green and yellow as well as mint green and pink, which can be purchased exclusively from and PUMA Shangri-La Plaza, with much more to come in 2024.

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