LOS ANGELES, US — GUESS Originals is returning with its latest season collection for Fall, along with updates to its essentials clothing line, The GUESS Originals Kit Program. The program continues to be refreshed seasonally with core pieces and colors featuring premium fabrics and timeless designs for both men and women. The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and will be available beginning August 26, 2021, in select GUESS retail stores and guessoriginals.com.
GUESS Originals Collection
The Fall GUESS Originals Collection takes its design lead from the back-to-school season. The intention of the collection was to create an elevated look that pays homage to classic campus attire. Using authentic vintage GUESS pieces from the ‘90s, GUESS Originals developed a line assortment with an undertone of campus sports silhouettes like cardigans, varsity jackets, and jerseys. The collection also injects classic collegiate graphics, detailing, pattern, and techniques such as regimental stripes, plaids, and chenille/varsity patches to create a modern prep vibe that allows people to express their own style.
GUESS Originals Kit Program
The KIT Collection features everyday essential pieces that are carried over from previous collections, but refreshed in new, seasonal colorways. Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program. Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives.
The Kit pants are an assortment of elevated light twill cargo pants, light chino khaki woven pants, light to dark stonewash denim, and the carpenter pant that has become the standout denim from the collection. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket. Men’s styles include an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round.