Fashion: Reebok reveals the latest addition to its Zig franchise with the launch of the Zig Kinetica 2.5

NEW DELHI, INDIA — Reebok, India’s leading athletic lifestyle brand, introduces new upgrades to its retro-future Zig franchise with the launch of new Zig Kinetica 2.5. Building upon key design elements from its predecessor, the new silhouette features a stylish new redesigned upper. With a distinct zigzag-shaped, energy-return sole that fuses cutting-edge tech with sleek style, the new Zig Kinetica is a highly functional shoe that results in a striking and unique illustration of energy flow.

Reebok’s ZigTech technology, originally introduced in the ZigPulse silhouette in 2010, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, the Zig franchise fuses innovative sport tech with sleek style to create shoes that seamlessly transition from gym to street.

Transition to today – The new Zig Kinetica features:

  • Responsive Cushioning: A Floatride Fuel Midsole and a Floatride Energy drop in the forefoot combines to create enhanced cushioning and a responsive ride
  • Propulsive Outsole: An innovative Zig Energy bands outsole stretches and snaps back to help return energy with each step
  • A Wave of Energy: Zig Energy Shell surrounds the foam midsole to channel and return the kinetic energy of your stride and has a bold aesthetic

The Zig range, with innovative design, offers a unique experience and provides something for everyone. It provides an energized cushioning for all-day comfort and looks super stylish. Along with the new Zig Kinetica (INR 10,999/-), Reebok has also launched the Zig Dynamica 3 (INR 7,999/-), and ZTaur (INR 5,599/-) which will come in a wide variety of colours.

The Zig range is now available starting from INR 5,599/- at and select retail stores. Other fashion retailers such as Amazon, Flipkart, Ajio and Myntra will also witness a wide range of the new silhouettes.

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