MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
The 60-seconder features various characters who after entering portals in remote locations realize their dream careers. As one of the world’s supporters of distance learning, Open University shows how it can provide quality education to any part of the world.
Sammontana’s campaign for their ice cream stick does not shy away from the awkward moments and messy ways one eats ice cream. The feel-good spot was set to Phil Collins’ hit “Groovy Kind of Love” and gets all-too-real with the facial expressions, smear marks, and licking of ice cream drippings.
This campaign by L&K Saatchi and Saatchi for television channel Zee Sarthak touches on the truth that many girls in Odisha are unable to attend school regularly due to a lack of menstrual hygiene. The film coincides with womanhood festival Raja Parba, and invites its viewers to donate to Naali Bindu, a project that distributes free sanitary pads.
Santander’s funny campaign “Bank of Antandec” aims to teach kids about financial confidence but the comedic duo doesn’t have the expertise to do so. With the help of Twinkl, an online platform, Santander has made the educational material “The Numbers Game” accessible to schools in the UK, teaching money skills to children and young adults.
The money-lending app introduces a new song by Moira dela Torre that reflects the brand’s promise of companionship. Showing the life and struggles of newlyweds, the campaign spot positions Home Credit as a reliable financial partner that assists Filipinos as they begin a new chapter in life.
Tennis star Emma Raducanu shows that perfection is not everything in this longform video that offers a snapshot of her real personality. The mini-documentary “What you Working on: Emma Raducanu” was produced by creative agency Soursop and comes with a full editorial campaign that will be released in Nike and the athlete’s digital and social platforms.
Cannes Lions Grand Prix Showcase
Apart from the top picks above, don’t forget to take inspiration from this year’s Grand Prix winners from the Cannes Lions International Festival of Creativity 2022. adobo magazine rounded up all campaigns for your viewing pleasure:
The winners brought to attention the paralympics, food sustainability, women’s health, freedom of expression, and environmental issues. Chalking up 10 out of the 31 total Grand Prix winners, Europe’s agencies definitely showcased the best of the region’s creativity.
Meaning takes the centerstage of the Grand Prix winners from Asia-Pacific, Middle East, and Africa. With seven entries in all, the winning campaigns were heavy with issues such as historical artifacts dispute, election delays, and women inclusivity.
Financial inclusion, preserving historical structures, and sustainable farming are only some of the topics tackled by the Grand Prix winners from USA and Latin America. With 14 Grand Prix metals in total, USA and Latin America won the most of the highest possible accolade in the international festival of creativity.