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Cannes Lions 2022: The Philippines at this year’s festival — Gigil brings home sole Bronze Lion, campaigns by BBDO, TBWA, and Leo Burnett shortlisted

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 has bestowed its awards on numerous ad campaigns from all around the globe.

Independent creative agency GIGIL takes home the sole Lion for the Philippines; winning a Bronze with its entry titled “Party” for the brand Cheers.

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Three other campaigns also made it in various Cannes Lions shortlists — BBDO Guerrero’s “The Dissolving Bottle” for The Naturale Market got into the Health and Wellness Lions shortlist, TBWA\Santiago Mangada Puno’s “The Leaf Orchestra” for Nissan made it into the Entertainment for Music shortlist, and Leo Burnett Manila’s “McClassroom” for McDonald’s Philippines was shortlisted under the Outdoor Lions category.

BBDO Guerrero’s “The Dissolving Bottle” for The Naturale Market presents a simple but effective redesign of the shampoo bar to make it look like the bottles that liquid shampoo comes in, making people reach out for it more intuitively.

In a campaign to promote sustainability in the automotive industry, TBWA\Santiago Mangada Puno’s “The Leaf Orchestra” for Nissan features a rendition of a classical tune performed by a ‘leaf orchestra’.

Leo Burnett Manila’s “McClassroom” for McDonald’s Philippines is an initiative developed during the height of the Covid-19 pandemic, which repurposed unused McDonald’s party rooms into workspaces for teachers’ online classes.

 

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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