SEOUL, SOUTH KOREA – Powerhouse creatives from all of Asia and the Pacific have arrived in Seoul, South Korea for the jury deliberations for the 2025 ONE Asia Creative Awards.
Headed by The One Club For Creativity in its fifth year, ONE Asia continues to celebrate the most outstanding creative work from across the Asia Pacific region, recognizing unparalleled excellence and innovation among the region’s leading creatives, designers, and visionaries.
Jury deliberations kicks off today, October 17, 2025 at The Shilla Seoul, in South Korea.
For this year’s judging, ONE Asia continues its close partnership with Black Cat White Cat Music, a global music agency founded in Tokyo with offices in Asia, North America and Europe, known for crafting emotionally charged, culturally tuned soundtracks for film, television, gaming, and advertising.
“Culture isn’t just things, people, or deeds. It’s the invisible bonds that tie them together,” said Erik Reiff, Founding Partner, CCO, Black Cat White Cat. “ONE Asia is where APAC’s creative visionaries strengthen those bonds, elevating our industry and growing that culture to new heights.”
2025 One Asia Creative Awards Jury
Brand & Culture: Brand-Side & In-House / Branded Entertainment / Creative Effectiveness / Cultural Impact / Gaming / Integrated & Omnichannel / Sustainable Development Award / Green Award
- Shun Akeda, Creative Director, Amazon Japan (Tokyo)
- Andrea Choi, Creative Director, Omelette Digital (Hong Kong SAR China)
- Joe Dy, Chief Creative Officer, VML (Manila)
- Belinda Green, Chief Strategy Officer, Publicis Groupe (Singapore)
- Paul Gregson, Creative Director, Bear Meets Eagle On Fire (Sydney)
- Woori Nam, Executive Creative Director, Studio K110 (Seoul)
- Fan Ng, Chief Creative Officer, BlueFocus (Shanghai)
- Emir Shafri, Chief Creative Officer, Publicis Groupe (Kuala Lumpur)
- Ranus (Ploy) Srirungruangdeja, Head of Marketing, Netflix Thailand (Bangkok)
- Ross Taylor, Group Executive Creative Director, Havas Play (London)
- Joonho Won, Senior Manager of Technology PR, Hyundai Motor Company (Seoul)
Strategy & Engagement: Creative Use of Artificial Intelligence / Creative Use of Data / Creative Use of Technology / Direct Marketing / Experiential & Immersive / Media / Public Relations / Social Media
- Yasushi Arikawa, Chief Creative Officer, VML Ogilvy Japan (Tokyo)
- Noel Bunting, Chief Creative Officer, Publicis London (London)
- Justina Zun-Zun Chang, Global Integrated Art Director, Hakuhodo Inc. (Tokyo)
- James Conner, Executive Creative Director, Droga5 Aotearoa (Auckland)
- Livio Grossi, Group ECD, Dentsu Creative Vietnam / Dentsu Redder (Ho Chi Minh City)
- Wonhee Jeong, Creative Strategist, InnoRed (Seoul)
- Wanny Lim, Copywriter, PTKOREA (Seoul)
- Simone Louis, Senior Copywriter, Colenso BBDO (Auckland)
- Rajesh Mahtani, Chief Business Development Officer, Publicis Groupe (Singapore)
- Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group (Mumbai)
- Tammy Sheu, Founder / CEO, Banana Balloon (Shanghai)
- Phannika Vongsayan, Group CEO, TBWA\Thailand (Bangkok)
Execution & Experience: Design / Film & Video / Interactive, Online & Mobile / IP & Product Design / Moving Image & Sound Craft / Radio & Audio-First / OOH, Print & Digital Craft / Out of Home / Print & Promotional
- Wuthisak Anarnkaporn, Director / Founder, Factory01 (Bangkok)
- Abigail Aquino, Chief Creative Officer, MullenLowe TREYNA (Makati)
- Matty Burton, Group CCO AA/NZ, DDB (Auckland, Sydney, Melbourne)
- Valunch (Hunter) Charoensombut-Amorn, Partner / Head of Creative, B&B (Bangkok)
- Mo Chen, Executive Creative Director, TBWA\Shanghai (Shanghai)
- Graham Drew, Chief Creative Officer, GREY (Kuala Lumpur)
- Mayu Iida, Copywriter, DENTSU INC. (Tokyo)
- Pat Law, Chief Creative Officer, GOODSTUPH Singapore (Singapore)
- Sambit Mohanty, EVP & Creative Head, McCann Worldgroup (Bangalore)
- Nari Moon, Creative Director, INNOCEAN (Seoul)
- Toshihiko Tanabe, Creative Director / Co-Founder, TSUZUKU TOKYO (Tokyo)
- Paddy Treacy, Creative Director, Wieden+Kennedy (New York)
adobo magazine is an official media partner of The 2025 ONE Asia Creative Awards.
