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Graphika Online 2021: A look into Yuko Shimizu’s journey and keeping the art of illustration alive
MANILA, PHILIPPINES — One of Asia’s most influential creative conferences grows even bigger as they take it online. This year,…
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Cinema Review: Celebrating the month of love at McKinley Hill’s float-in cinema
MANILA, PHILIPPINES– The cinema is an experience missed by many. During its golden age in the Philippines, Avenida brimmed with…
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ADFEST 2020: Havas Ortega Manila wins big for “Project SAVE”, McCann Worldgroup Philippines, TBWA\Santiago Mangada Puno, Petch&Partners Manila bag awards in ADFEST 2020 Lotus Awards
MANILA, PHILIPPINES — Winners from the ADFEST 2020 Lotus Awards have been announced during the online ceremony last February 15,…
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Insight: Andreas Krasser, CEO of DDB Group Hong Kong on the Importance of Creativity
HONG KONG – Many decades ago, Bill Bernbach said, “It may well be that creativity is the last unfair advantage…
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Brand & Business: The IdeasXMachina Group of Hakuhodo is a masterclass in balancing method and madness
MANILA, PHILIPPINES – It’s the big question that many ad agencies strive to answer: human insights or data? For IdeasXMachina (IXM),…
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Digital: When Passion Feeds Content—The case of Unilever’s partnership with ABS-CBN and how it transcends advertising into a trusting partnership
MANILA, PHILIPPINES–Ushering a new year always comes with resolutions and hope for new beginnings. For some, new beginnings are waylaid…
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adobo Picks: Here are the 2020 Best Ads from the top Creatives in Asia and why it will carry us into 2021
MANILA, PHILIPPINES– Twenty-twenty-one is nothing short of a turn of a new decade. As we say goodbye to such a…
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Insight: A glimpse into the lives of Filipino marketing and advertising leaders making a splash in Southeast Asia’s best kept secret – Jakarta
words by Patrick Miciano | photos by Taffy Ledesma JAKARTA, INDONESIA– Much has been said about Filipino white-collar professionals around…
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Intelligence: adobo magazine peeks into the year ahead and identifies the trends that set the tone for 2021
MANILA, PHILIPPINES– How do marketeers welcome the new year after the challenging one that preceded it? The recently concluded Creative…
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Campaign Showcase: adobo magazine presents The Best Ads of the Philippines 2020
MANILA, PHILIPPINES – We see brands shift gears to support the community and confront the challenges of their business in…
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Insight: Google Philippines’ Gara Santos-Ontiveros on the opportunities and future of the new media
MANILA, PHILIPPINES – The unprecedented disruption brought by the global health crisis has hastened the digital transformation of various brands…
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Insight: Bea Alfar Evardone on keeping interactions alive between fans and creators in a digital space
MANILA, PHILIPPINES– Three years into organizing the biggest gathering of influencers and content creators, BaiCon Infest almost did not happen…
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Insight: The evolution of success metrics that matter according to Mitchell Vaz of AdColony APAC
SINGAPORE – Consumer behavior is constantly changing and the mobile-first world has had an impact on what used to be…
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