OGILVY & MATHER WINS GRAND PRIX AT THE HONG KONG EFFIE AWARDS

Last June 3, Ogilvy & Mather won HK’s first ever Grand Prix at the Hong Kong Effies. In the five-year history of the Hong Kong Effectiveness Awards, this is the first time a Grand Prix has been awarded. Ogilvy Hong Kong received this accolade for DHL “Shot all the way to the top” campaign.

Operating in Hong Kong’s a highly competitive market, the DHL initiative contributed to the overwhelming leadership in market share. Said Royce Yeun, chairman of Ogilvy Hong Kong, “The campaign proved the impact of creativity and share of mind does translate into market share.”

Ogilvy & Mather HK went on to sweep the floor collecting four of the five Gold Effies awarded as well as Silver and a Bronze.

Ogilvy has dominated the Hong Kong Effies, consistently winning more Gold than any other agency in Hong Kong. In 2007, the agency picked up the Platinum Award at the Regional Asia Marketing Effectiveness Awards, held in Singapore, for Coke Light.

Concluded Royce: “Effies continue to be an award we value as a testament to our commitment to producing not just great creative work—but great work that works, driving effective results for our clients’ brands: a key to our agency success.”