In a move to consolidate its consumer health care business under one agency, Boehringer Ingelheim, a German pharmaceuticals company appointed Euro RSCG Manila as its Agency of Record in the country.
Euro RSCG Managing Director Norman Agatep said the choice of agency was based on “the strength of our strategic thinking, creative execution, dedicated servicing and campaign results.”
A Havas agency, Euro RSCG was recently given the creative account for products Pharmaton vitamins and Buscopan for abdominal pain-relief, formerly handled by Ogilvy & Mather and Leo Burnett, respectively.
As early 2007, Boehringer Ingelheim already transferred its cough medicine Bisolvon and laxative Dulcolax to Euro RSCG from Ace Saatchi & Saatchi.
Boehringer Ingelheim granted its media account to Vizeum/Media Force, an Aegis Media agency, amounting to US$4 million.
