ASIA-PACIFIC – SHANGHAI, CHINA, NOVEMBER 7, 2011: Bawang Group, one of China’s largest FMCG companies, has appointed TBWA\Shanghai to work on its Zhuifeng Shampoo brand as well as a new product development in the ready-to-drink (RTD) category. The win follows a pitch last week that involved a number of international agencies.
Bawang Group, with headquarters in Guangzhou, was listed on the Hong Kong stock exchange in 2009. The company is famous for signing mega-stars such as Jackie Chan and Faye Wang as brand ambassadors for its shampoo and tea brands.
Jeff Ma, Chief Marketing Officer of TBWA\ Greater China, commented on the win, “The client was extremely impressed by our culture and insight, and the fantastic presentation made by our collaborative Greater China team, including our FMCG experts in Shanghai. As a result of the pitch, we will immediately begin to work on the brand repositioning of Zhuifeng as well as a new product development brief in the RTD category. This win is a perfect match for our team’s experience and strengths in this area.”
Ian Thubron, President of TBWA\ Greater China, commented, “Delivering ‘Iconic Ideas’ for clients is what we do. The opportunity to do this for one of China’s most successful, entrepreneurial companies is particularly sweet. It confirms our belief that the power of Disruption can work for all companies – international and domestic.”
