MANILA, FEBRUARY 1, 2013 – Digital has changed the advertising landscape, bringing with it an activism of sorts – challenging brand builders to be more socially responsible. Consumers and marketers alike are becoming more aware of advertising’s power to influence people beyond the decision to purchase a product.
Organized by Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines, AdSpeak ’13 is set to steer the young ones to "The Right Direction": advertising that positively impacts the society and the world, advertising with values.
The resource speakers for AdSpeak ’13 include some of the biggest movers and shakers of the Philippine advertising industry. Among those who will share their insights are:
Mio Chongson, chief operating officer, Ace Saatchi & Saatchi
Rupert Japlit, managing director, Pure Digital
Donald Patrick Lim, chief innovation officer, McCann Worldgroup Philippines; managing director, MRM Manila
Mila Marquez, executive director, Advertising Standards Council
Gigi Tibi, chief executive officer, Creative Juice\Manila
Margot Torres, vice president for marketing, McDonald’s Philippines
AdSpeak ’13 will also be hosting a Values Advertising competition among student delegates. Judged by industry experts and the delegates themselves, winning entries will receive their awards during the convention.
AdSpeak ’13 culminates on February 8 at the Student Center Auditorium of Colegio de San Juan de Letran. For more information, visit…
