PHILIPPINES, MARCH 2011 – After a one-week pitch against an undisclosed number of agencies, Aspac/Law was picked as the agency to handle Inovacao da Vida’s Hayden Fragrances. The company, headed by Hayden Kho, brought the Parisian perfume to the broader Philippine market.
According to Joey Umandap, Hayden Marketing Manager, Aspac/Law treated them like the big brand they want to be. As Rissa de Guzman, Aspac/Law’s AVP for Account Management shares, “We have been part of building big brands over the years. We are excited to help Hayden Fragrances achieve its big dreams.”
Sponsor
