SYDNEY – Bite has been tasked with launching the Australian social communities for Brother International, following the success in developing a first-of-its-kind retail training app for the home and office product provider.
Brother joins Bite’s growing social and digital portfolio, which includes management of Facebook, LinkedIn, Instagram and Twitter communities for clients including SanDisk, HTC, D-Link as well as content generation for the global pages of Beats by Dr. Dre, Amazon Web Services, and WeChat. To support these growing digital and social campaigns, Bite has hired integrated marketing expert, Fiona Stewart.
This latest campaign will focus initially on building Brother’s presence across Facebook followed by the launch of an Instagram community – the company’s first globally, aimed at connecting with new lifestyle-focused audiences. Bite will be responsible for the overall content strategy, day-to-day management as well as supporting social advertising ensuring the social campaign is fully integrated into Brother’s overall marketing activity. To fully leverage this new activity, Bite will also develop an Influencer Engagement program, opening Brother to new audiences across social and digital platforms and providing new opportunities to integrate offline PR and launch events.
Fiona Stewart will help support these campaigns, serving as Manager, Integrated Marketing. Fiona worked at Bite’s Glasgow office and brings with her a proven track in digital strategy and marketing. With experience in B2B, B2C and channel marketing as well as content and business development, Fiona will be lending her expertise to Bite clients including Brother, HTC, Plantronics, Senetas, and D-Link.
Karen Coleman, General Manager Australia, said the appointment reflects Bite’s commitment to producing fully integrated campaigns – using strategy and content to build connections across PR, marketing, social and digital channels.
“Brands are realising that all of their touchpoints must be aligned and integrated in other to offer a full experience to consumers. We’re proving that the key to integration is creative content that is based on strong ideas, backed with insight, and targeted at the right communities,” said Coleman.