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Boob job for social media in breast cancer awareness in new campaign by DDB Singapore

SINGAPORE – Social media gets a boob job in a new campaign by DDB Singapore for the Breast Cancer Foundation (BCF) that reminds women of the importance of monthly breast self-examinations.

The campaign, created for Breast Cancer Awareness month in October, alters the logos of popular social networking sites Facebook, Twitter, and Instagram so that they resemble breasts or hands doing breast exams – a reminder for women to check their breasts as much as their social media accounts. 


DDB Singapore Deputy ECd Thomas Yang shared that BCF is appealing to Facebook, Twitter and Instagram to change their logos to the redesigned “breast-check” versions in October. 



“BCF hopes to collect enough online appeals from the public that will eventually encourage the social media platforms to adopt these unique logos, thus helping to remind women of the importance of monthly breast self-examinations in promoting early detection,” Yang said. 

Breast Cancer Foundation (BCF) is a non-profit organization in Singapore that promotes awareness and advocacy in order to eradicate breast cancer as a life-threatening disease. For more information visit  

Neil Johnson, Chief Creative Officer
Joji Jacob, Group ECD
Thomas Yang, Deputy ECD / Head of Art & Design
Marcus Lim, Art Director/Illustrator/Designer
Yuanheng Gao, Senior Copywriter
Jonathan Lim, Business Director and Strategist
Rowena Bhagchandani, Managing Director
Alexis Cheong, Strategy Planner
Amanda Chen, Account Executive

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