Brand & Business: Cigna Hong Kong Wins Facebook’s Most Influential Brand Award for its Unique Use of the Platform

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HONG KONG – Cigna Corporation’s Hong Kong business has won the “2018 Most Influential Brand Award” from Facebook, in recognition of its outstanding success in promoting brand equity.

Presented by Facebook, one of the world’s leading social media platform, the “Most Influential Brand Award” recognizes 25 brands from Hong Kong and across the globe. Cigna Hong Kong is one of the few insurers who receive the accolade.

Commenting on the achievement, Mr. Yuman Chan, CEO and Country Manager, Cigna Hong Kong, said, “We are so honored to win the ‘2018 Most Influential Brand Award’ from Facebook. The award recognizes Cigna Hong Kong’s efforts in raising our brand awareness, brand favourability and trust level through the use of social media and other digital marketing channels. We are proud that our efforts in promoting our brand and our mission to improve the health, well-being and peace of mind of those we serve, have been recognized.”

Organized and commissioned by Facebook, the “2018 Most Influential Brand Award” is a study conducted by an independent research agency where brands are assessed based on the levels of comprehensive familiarity, preference, reliability, recommendation, together with the visibility and influence level on Facebook. The list has included 25 brands from Hong Kong and across the globe.

 

About Cigna Worldwide Life Insurance Company Limited & Cigna Worldwide General Insurance Company Limited (Cigna Hong Kong)

Since 1933, Cigna Hong Kong has been offering insurance solutions at the right place and the right time, providing advice to customers throughout the different stages of their life journeys. Cigna delivers comprehensive health and wellness solutions to employers, employees and individual customers. Leveraging an extensive global healthcare network, Cigna provides group medical benefits that are suitable for international companies with a worldwide workforce, but also offers tailored and packaged group medical insurance plans to local small and medium- sized enterprises that fit specific needs of the company and its employees. For individual customers, Cigna offers a full suite of health insurance products that caters to consumers’ diverse needs. For more details, please visit www.cigna.com.hk.

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