Campaign Spotlight

Campaign Spotlight: Become a Trendsetter with KFC Russia’s New “Mam Cupy Bucket Hat” in Collaboration with Wieden + Kennedy Amsterdam

Words by Bea Cerda

When it comes to finger lickin’ good chicken, the world turns to KFC. The red and white colors of its fried chicken bucket with the iconic Colonel Sanders is a design anyone would immediately recognize. And making use of this signature look, KFC Russia takes the opportunity to launch the “Mam Cupy Bucket Hat” for only 1,800 rubles or $30 US dollars.


This campaign was launched in partnership with a streetwear brand based in St. Petersburg, Russia called Mam Cupy. Created by Wieden + Kennedy Amsterdam, this idea opens up a big opportunity for the brand to venture into different partnerships beyond food and fashion. A bucket hat designed to double as your favorite chicken holder? KFC absolutely nails this campaign as it is both stylish and on trend.

Client: KFC Russia
Dmitriy Shirshov, Chief Marketing Officer, KFC Russia
Daniel Rubinovski, Marketing Director, KFC Russia
Tatyana Proshunina, Creative Head, KFC Russia
Evgeniya Markova, Product Manager, KFC Russia
Anna Roganova, Digital Activations Manager

Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Directors: Cal Al-Jorani, Thierry Albert
Art Director: Mariano Garcia Cruz
Copywriter: Dasha Ovechkina
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Magda Czyz
Print Producer: Stacey Prudden
Producer: Pavel Ananich
Director/Photographer: Arthur Couvat
Group Account Director: David Newsome
Account Director: Aimée Betancourt
Account Manager: Mariia Shatikhina
Head of Planning: Martin Weigel
Strategic Director: Thom Dinsdale
Head of Comms and Digital Strategy: Danielle Pak
Comms Planning Director: Wes Young
Project Manager: Katie Finn
Business Affairs: Fiona Fan

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