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Brand & Business: Hakuhodo Group wins big at The One Show 2020 and Cannes’ Lions Creativity Report of the Decade

TOKYO, JAPAN – Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group companies have been awarded with several metals and honors at The One Show 2020 and the Lions Creativity Report of the Decade.

One of the world’s premier advertising competitions, The One Show, awarded the Hakuhodo DY Group with three Gold and one Silver for its excellence in advertising creativity.

Gold

Sponsor

• Out of Home: Experiential & Installations / Experiential & Immersive
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association
Agency: TBWA\HAKUHODO

• Design: Out of Home / Brand Installations
Title: The Impactful Reminder
Advertiser: Vision Zero Project and the City of Montreal
Agency: Sid Lee / Montreal

• Radio & Audio: Craft / Writing – Campaign
Title: Get an Original Track
Advertiser: TA2 Sound + Music / Toronto
Agency: Sid Lee / Toronto

Silver

• Radio & Audio: Broadcast / Campaign
Title: Get an Original Track
Advertiser: TA2 Sound + Music / Toronto
Agency: Sid Lee / Toronto

Hakuhodo Inc. was also named the No. 2 Regional Agency of the Decade for Asia in the Lions Creativity Report of the Decade, announced at Cannes Lions International Festival of Creativity’s Lions Live. The Hakuhodo Group was recognized for continuously winning awards and consistently providing work of a high standard across the last ten years.

Featuring a variety of sessions and a showcase of previous award-winning work, Lions Live was held by Cannes Lions online June 22–26. Cannes Lions tabulated data on winning works from the decade 2010–2019, announcing agencies that won large numbers of awards and honoring their achievements.

The winners were announced for the following six global awards and six regional awards:

Holding Company of the Decade
Network of the Decade
Agency of the Decade
Independent Agency of the Decade
Palme d’Or of the Decade
Brand Marketer of the Decade
Regional Agency of the Decade – North America
Regional Agency of the Decade – Latin America
Regional Agency of the Decade – Asia
Regional Agency of the Decade – Pacific
Regional Agency of the Decade – Europe
Regional Agency of the Decade – MEA

Held in Cannes, France, Cannes Lions is the world’s largest advertising and communications event. Judging in the usual categories and the Festival itself were cancelled this year due to the global spread of COVID-19.

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