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Brand & Business: Made-with-Singapore content forging ahead with new funding opportunities and global partnerships

SINGAPORE – The Infocomm Media Development Authority (IMDA) announced new initiatives and capability development programmes to develop innovative  content, nurture local media talent, and cultivate fresh opportunities for international  collaborations.  

The programmes, which will further strengthen the competitiveness of Singapore’s media  ecosystem, were announced by Minister for Communications and Information, Mr S Iswaran at the opening ceremony of the Asia TV Forum & Market (ATF) and ScreenSingapore, held  as part of the annual Singapore Media Festival (SMF).

Highlights include:  

  • New partnerships with established global media companies under the Capability  Partnership Programme to grow local talent and bring “Made-with-Singapore” content  to an international stage. 
  • 78 new commissions under the S$8 million Public Service Content (PSC) Fund and  six new feature-length projects awarded under the Southeast Asia Co-Production  Grant, promising a continued line-up of quality stories for audiences in Singapore and  the region, even in this challenging climate.  
  • Introducing Singapore Games Market Bootcamp, SuperGamerFest and VidCon Now  Asia at this year’s Singapore Media Festival to celebrate online creators and spotlight  the vibrant esports and gaming sector in Singapore. 

“I am heartened to see our companies and talent forging ahead to find new ways to share our  Asian stories. Thank you for bringing us respite with these amazing stories, reimagined for an  unprecedented time. The resilience and ingenuity demonstrated by the media industry  throughout this period is a story waiting to be told, to inspire future generations of storytellers,”  said Mr Lew Chuen Hong, Chief Executive, Infocomm Media Development Authority of Singapore. 

Private-public collaborations to nurture local talent and bring “Made-with-Singapore”  content to a global stage 

IMDA has unveiled two new partnerships with Audible and KC Global Media Singapore, and  will be rolling out a series of initiatives with these new and existing global media partners e.g.  CJ ENM HK, WarnerMedia in the coming months. Launched under the umbrella of the  Capability Partnership Programme (CPP), this series of collaborations with our partners are  expected to benefit nearly 90 local media companies and over 700 media professionals in  2021 through job creation and opportunities for upskilling. Local companies and talent will be  able to grow their capabilities, innovate with new formats and platforms, and showcase their  works internationally.  

The two new partnerships are:  

  • The development of original audio content will be given a boost through a new content collaboration with Audible (an Amazon Company), one of the world’s largest  producers and sellers of original spoken-word entertainment and audio titles. The first-of-its-kind “Audible Accelerator” will provide training in audio development and  production, and identify original stories for distribution on Audible’s services around  the world. Over 70 media professionals and at least 10 Singapore media companies  are expected to benefit from the programme, with up to ten scripts developed by  “Audible Accelerator” participants will be selected to be produced into an up-to 30-minute audio pilot which will be tested on Audible’s services to an international  audience.  
  • KC Global Media Singapore, which has a strong presence in markets such as  Indonesia, Korea, Malaysia, Philippines and Taiwan will be collaborating with local  media companies to conceptualise and co-develop original scripts with a regional  appeal. 

IMDA is also working with its existing CPP partners to expand their initiatives and introduce  new ones. These include: 

  • ViacomCBS will partner home-grown production studios to tap on new market  opportunities for animation productions. Under the mentorship of media veterans at  ViacomCBS, Singapore companies and talent have the chance to develop an original  animation series for each of ViacomCBS’ flagship brands, MTV Asia and Nickelodeon  Asia. The collaboration is expected to benefit 19 creative media professionals in roles  including writers, producers, and animation artists. 

Working with the industry overcome COVID-19’s challenges  

Over the past few months, the IMDA has introduced a series of measures to support the local  media sector.  

The S$8 million Public Service Content (PSC) Fund, launched earlier this year in partnership  with Mediacorp, Singapore Press Holdings and Viddsee, aims to catalyse production projects  through commissions of short-form content for their digital platforms. Following a call for  proposals, the fund was awarded to 78 new commissions, benefitting 67 local media  companies such as August Pictures, Verite Productions and Butterworks. 22 new titles were  released on, and SPH’s digital platforms in November.  Viewers can look forward to titles such as ‘Love Unbound’, ‘Singapore Sonnets’ and ‘Dim  Sum’, with more titles to be released progressively by September 2021.

Ongoing projects have also made positive developments amidst this challenging climate.  Three out of the eight feature films awarded at the inaugural Southeast Asia Co-Production  Grant (SCPG) in 2019 are now in post-production, with the rest scheduled to start filming early  next year. To continue supporting these “Made-with-Singapore” projects, a second call for  proposals was launched in August 2020.  

  • Six feature-length film projects from Southeast Asia were awarded – three from  Vietnam and one each from Myanmar, Indonesia and the Philippines. In line with the  grant’s focus on creative cross-border collaborations, two of the Vietnamese films (Cu  Li Never Cries and Inside the Yellow Cocoon Shell) will see first-time feature directors  – Pham Ngoc Lan and Pham Thien An – working alongside experienced Singapore and  Vietnamese producers such as Jeremy Chua, Lai Weijie, Teh Su Ching, Tran Thi Bich  Ngoc, and Tran Van Thi. Each feature length film project will receive up to S$250,000  in funding for the co-productions. 

New partner events to spur on creation of local online content, e-sports and gaming 

The seventh edition of the Singapore Media Festival (SMF) is underway and runs until 6  December. As one of Asia’s tentpole media events, its partner line-up has always reflected  the changing media industry where screens, genres, formats for storytelling, entertainment  and technology are converging and creating new possibilities. 

Two new events have recently been announced as part of this year’s line-up – gamescom  asia’s inaugural Singapore Games Market Bootcamp, which took place yesterday, and  SuperGamerFest launching on 5 December. More information on SuperGamerFest can be  found at Asian Storytelling, Reimagined: New Genres And Fresh Opportunities For Asian  Creators At The Singapore Media Festival 2020.  

Singapore Games Market Bootcamp is part of a Digital Miniseries of events produced by the  organisers of gamescom asia, the first satellite event of the world’s largest computer and  videogames festival: gamescom. Yesterday saw the broadcast of its inaugural hybrid event to  viewers across the globe, while 150 Singapore-based audiences attended the hybrid event live at Suntec Convention & Exhibition Centre and were able to experience the excitement  first-hand.

VidCon, the digital evolution of the world’s largest celebration of online video and digital  creators will be launching its first Vidcon Now Asia series in Singapore on 3 December,  anchoring around the present and future of the region’s online and community-led media.  Speakers include leading creators and media players like Patrick Starrr, Mr Kate, and Wengie,  as well as a special live appearance from, the world’s first synthetic AI transhuman  and her creators. 

More details of the Singapore Media Festival calendar of events can be found at

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